Lamborghini Launched the Huracán EVO RWD Spyder in Your Living Room

On May 7, 2020, the company skipped the stage and used Apple AR Quick Look to debut a supercar inside anyone's home.

Every showroom on the planet sat dark during the spring 2020 lockdowns, so Lamborghini needed a new way to give its latest Spyder variant the visual spectacle it deserved.

Apple partnership, instant reach

Then-CEO Stefano Domenicali said the company was innovating once again and exploring new methods of communication, while Apple's Phil Schiller framed the collaboration around a shared emphasis on design and innovation.

Every flat surface became a stage

The ability to photograph the car in a personal setting turned owners and aspirants alike into participants, giving the brand an engagement tool that a configurator screenshot could never match.

A naturally aspirated V10 now gaining collector interest

The Huracán is now out of production and replaced by the hybrid Temerario, and forum discussion around these last naturally aspirated V10 models reflects growing enthusiasm among collectors.

A digital benchmark rivals had to acknowledge

Ferrari, McLaren, and Porsche all accelerated their digital configurator tools during the same period, but configurators let you build a hypothetical car on a screen while Lamborghini's AR let you place one in your actual environment.