Lamborghini Opens Its Seventh Italian Showroom in Turin, Anchored by the 10,000-RPM Temerario

A 1,400-square-meter facility on Corso Allamano brings sales, service, and Ad Personam customization to northwest Italy.

Lamborghini inaugurated its seventh Italian showroom on October 30 in Turin, with the Temerario and its 10,000-rpm twin-turbo V8 drawing the biggest crowd on the floor.

Stephan Winkelmann addresses the Turin opening

Around 500 guests attended the inauguration, with Chairman and CEO Stephan Winkelmann and Chief Marketing & Sales Officer Federico Foschini joined by local President Rinaldo Capello, the three-time Le Mans winner.

Ad Personam studio inside the Turin showroom

The dedicated Ad Personam space gives buyers in the region a hands-on environment to work through paint, trim, and material choices rather than relying on a configurator screen.

Heritage and hybrid models share the showroom floor

Heritage cars including the Miura and Countach were displayed alongside the current hybrid lineup, letting visitors trace the arc from Bizzarrini's original V12 to today's electrified powertrains.

Retail scale behind 10,687 deliveries

Lamborghini delivered 10,687 cars worldwide in 2024, and seven Italian showrooms represent a domestic density that speaks to the strength of the home market.

A generational shift on display in Turin

The Temerario's twin-turbo V8 hybrid architecture is a fundamentally different powertrain from the naturally aspirated V10 that defined the Huracán for a decade, underscoring how completely Lamborghini's lineup now revolves around hybridization.

CEO Winkelmann marks the Corso Allamano commitment

Planting a flag on Corso Allamano in the Piedmont capital signals confidence in the domestic market at a time when many luxury brands focus expansion almost exclusively on the Middle East and Asia.

The Turin showroom on opening night

Lamborghini continues to build Ad Personam studios into new showrooms rather than consolidating personalization at Sant'Agata, treating the in-person configuration experience as a competitive advantage worth replicating.

Material samples in the Ad Personam studio

The Turin facility now gives owners in northwest Italy closer access to sales, service, and hands-on customization, backed by a brand that operates 185 dealer locations across 56 countries.