Close-up of the Il Cremonese Ex3me side panel showing Made in Italy stamp, 01/50 numbering, Sonus faber branding, and Lamborghini shield logo

Lamborghini's $130,000 Sonus faber Speakers

What 50 pairs and five Lamborghini paint codes reveal about the brand's exclusivity strategy.

The Il Cremonese Ex3me – Automobili Lamborghini Edition made its global premiere during Monterey Car Week at the Lamborghini Villa in Pebble Beach, California.

Ten sets per finish if the allocation is even

Lamborghini builds over 10,000 cars a year, yet this Sonus faber collaboration is capped at just 50 pairs split across five finishes.

Performance DNA shared between car and loudspeaker

A fully re-engineered Paracross Topology crossover network with premium Mundorf components ties the speaker system together.

Angular cabinet contours drawn from Lamborghini super sports cars

The Lamborghini Edition features an angular five-sided cabinet with sculpted contours echoing Lamborghini super sports cars, finished in materials and visual cues drawn from the collaboration.

Beryllium DLC tweeter, natural fiber midrange, and nanocarbon-fiber infrawoofers

The edition builds on the award-winning foundation of the original Ex3me, and the exclusivity argument only holds if the product beneath the Lamborghini finish can stand on its own.

Ad Personam extended from the configurator to the living room

Lamborghini already extends its brand through the Ad Personam program and limited-edition traditions, and a home audio product with five Lamborghini finishes and 50 individually numbered pairs reflects that same approach.

50 pairs, five finishes, one independent price report of $130,000

One independent source reports a price of $130,000 per pair, though the official Lamborghini press release does not mention pricing.

Five finishes taken straight from the Lamborghini paint book

The Il Cremonese Ex3me is available in Giallo Countach, Arancio Egon, Blu Marinus Matte, Verde Mercurius, and Nero Nemesis Matte.

Lamborghini shield and Il Cremonese branding up close

Corsatex by Dinamica and the Lamborghini shield logo feature among the finishing details, while Sonus faber's technicians adjust the final voicing of each loudspeaker by ear.