Lamborghini’s New Sound of Exclusivity
Fifty individually numbered pairs of loudspeakers, offered in five Lamborghini finishes, with one independent source reporting a price of $130,000 per pair. That is the Il Cremonese Ex3me – Automobili Lamborghini Edition, a collaboration between Sonus faber and Automobili Lamborghini that made its global premiere during Monterey Car Week at the Lamborghini Villa in Pebble Beach, California.
The number that matters here is not the price. It is the production cap. Lamborghini builds over 10,000 cars a year. Revuelto orders span two years. Fifty speaker pairs, split across five finishes, means ten sets per color if the allocation is even.
The Lamborghini press release does not mention pricing.
The Art of Exclusivity: Limited Editions and Brand Strategy
The Il Cremonese Ex3me is available in five finishes: Giallo Countach, Arancio Egon, Blu Marinus Matte, Verde Mercurius, and Nero Nemesis Matte. If you ordered your Revuelto in Giallo Countach, you can now place a matching pair of speakers in the room where you display the car’s key.
For buyers already deep in the Ad Personam customization ecosystem, this kind of product extension feels less like a brand stretch and more like a natural expansion of the configurator into the living room. Whether Lamborghini plans to push further into high-end home goods remains unannounced.
Engineering Echoes: Performance DNA in Audio
Strip away the Lamborghini paint and you still have a genuinely serious loudspeaker. The Lamborghini Edition builds on the award-winning foundation of the original Ex3me with bespoke technical and design flourishes. That distinction matters, because the exclusivity argument only holds if the product beneath the finish can stand on its own.
The tweeter uses a Beryllium DLC (Diamond Like Carbon) diaphragm directly inherited from Sonus faber’s Ex3ma, with a resonant frequency above 35 kHz.
A 180mm midrange cone crafted from air-dried cellulose, Kapok, and Kenaf sits at the heart of the design. Dual 180mm woofers use the company’s signature sandwich cone design, while nanocarbon-fiber reinforced infrawoofers sit in sealed, stealth reflex chambers on the sides of the cabinet. A fully re-engineered Paracross Topology crossover network with premium Mundorf components ties the system together. The Paracross Topology crossover is optimized for clarity, phase precision, and reduced noise floor. One source lists the frequency response as 25 Hz to 35,000 Hz, with a sensitivity of 92 dB SPL and a nominal impedance of 4 ohms, and a recommended power amplifier range of 100W to 800W.
Sonus faber states that its technicians adjust the final voicing of each loudspeaker by ear.
Design Language: Visual Connections to Lamborghini Supercars
The Lamborghini Edition features an angular five-sided cabinet with sculpted contours echoing Lamborghini super sports cars, finished in materials and visual cues drawn from the collaboration.
Carbon fiber is visible across sections of the cabinet. Corsatex by Dinamica and the Lamborghini shield logo feature among the finishing details.
Each pair carries “MADE IN ITALY” branding and individual numbering (the press images show “01/50”). One source reports each speaker weighs 185 pounds and stands 57 inches tall.
Competitive Landscape: Luxury Brand Extensions
The practical question for any prospective buyer is whether the Lamborghini-specific finishes and limited numbering justify the premium over the standard Ex3me. The provided materials do not include a direct price comparison between the two versions. The source material confirms the edition builds on the award-winning foundation of the original Ex3me and includes a Beryllium DLC tweeter, natural fiber midrange, and nanocarbon-fiber reinforced infrawoofers.
The Future of Lamborghini Lifestyle
The Il Cremonese Ex3me Automobili Lamborghini Edition comprises 50 pairs, produced in collaboration between Sonus faber and Automobili Lamborghini, with its global premiere during Monterey Car Week at Lamborghini Villa. The Revuelto is a V12 HPEV, the Urus SE is the first plug-in hybrid Super SUV, and the Temerario is the only production super sports car able to reach 10,000 rpm.
Lamborghini already extends its brand through the Ad Personam program and limited-edition traditions. A home audio product featuring five Lamborghini finishes, carbon fiber finishing details, and 50 individually numbered pairs reflects that same approach.
Further collaborations are not announced in the provided materials. Sonus faber brings over four decades of loudspeaker craftsmanship to the partnership.
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