Lamborghini's Centro Stile Designed Two New 3T Bicycles, and They Cost Less Than a Set of Revuelto Brake Pads

Automobili Lamborghini and 3T expand their collaboration with two carbon fiber bikes: a gravel model and the partnership's first dedicated road bike.

The new Lamborghini-3T lineup starts at $8,999, a meaningful step down from the previous collaboration's $15,000 price point and a move that positions these bikes more competitively within the premium cycling market.

Ad Personam colors on carbon fiber

Centro Stile specified four finishes drawn from Lamborghini's Ad Personam catalog: Verde Selvans and Oro Elios for the Racemax gravel bike, Arancio Apodis and Viola Pasifae for the Strada road bike.

The Strada's dual-zone frame

The Strada divides its carbon frame into a front "speed zone" optimized for aerodynamic efficiency and a rear "comfort zone" where a curved seat tube absorbs road vibration, a trade-off 3T brands in terms supercar buyers already understand.

Alpine lifestyle, Italian pedigree

Lamborghini's lifestyle portfolio now stretches from bicycles to yachts, and each product keeps the brand's visual language present in spaces where potential buyers and aspirational fans already spend time and money.

Lifestyle category, not just a vehicle purchase

Lamborghini's choice to partner with 3T on both gravel and road platforms, with Centro Stile designing the liveries, leans into the idea that Lamborghini ownership is a lifestyle category rather than just a vehicle purchase.

Priced with serious cycling equipment

At $9,000, the Lamborghini-3T models sit within the range of top-spec carbon builds from brands like Cervélo, Specialized, or Canyon, placing them in the territory of serious cycling equipment rather than pure collector's items.

Two disciplines, one collaboration

The Racemax x Automobili Lamborghini is a gravel bike and the Strada x Automobili Lamborghini is the partnership's first dedicated road bike, both designed with Centro Stile in Sant'Agata Bolognese and built entirely in Italy.

Paint codes, not generic colors

These are specific Lamborghini paint codes translated onto carbon fiber bicycle frames, a level of brand integration that goes beyond what most automotive collaborations bother with.

The Racemax's proven platform

3T's Racemax frame was already well regarded in the gravel world before Lamborghini's name appeared on it, and the platform is assembled entirely from 3T carbon components with electronic shifting and carbon wheels as standard.

From $9,000 bikes to 7,800-hp yachts

Lamborghini's lifestyle reach now spans the Tecnomar for Lamborghini 101, a 7,800-horsepower yacht built with the Italian Sea Group, all the way down to carbon bicycles, keeping the brand relevant between car launches.

Credibility beyond the badge

3T's underlying platforms are well respected in the cycling world, giving the Lamborghini models a credibility advantage over pure badge-engineering exercises built on mid-range componentry.

The shield on every ride

Both models are available through 3T's dedicated collaboration website with deliveries from September 2023, and a limited-edition e-bike restricted to 30 units worldwide has also joined the lineup.