Lamborghini’s Centro Stile Designed Two New 3T Bicycles, and They Cost Less Than a Set of Revuelto Brake Pads

Two New Bikes, One Familiar Shield on the Head Tube

Automobili Lamborghini and Italian bicycle maker 3T have expanded their collaboration with two new carbon fiber models: the Racemax x Automobili Lamborghini, a gravel bike, and the Strada x Automobili Lamborghini, the partnership’s first dedicated road bike. Both were designed in conjunction with Lamborghini’s Centro Stile department in Sant’Agata Bolognese, built entirely in Italy, and are deliverable from September 2023.

The partnership began in 2022 with the Exploro Racemax x Huracán Sterrato, a gravel bike that leaned heavily on the off-road supercar’s visual identity and, according to duPont Registry, retailed for $15,000. What changed this time is scope. Instead of a single model tied to one car, Lamborghini and 3T broadened the range to cover two distinct cycling disciplines, each wearing its own pair of colors drawn from the Lamborghini palette. The Racemax gravel bike comes in Verde Selvans and Oro Elios. The Strada road bike arrives in Arancio Apodis and Viola Pasifae. Those names should sound familiar: they are colors pulled from the Ad Personam catalog that Lamborghini owners use to spec their cars.

duPont Registry reports the new lineup starts at $8,999, a meaningful step down from the previous model’s price point and one that positions these bikes more competitively within the premium cycling market, even if “competitive” and “Lamborghini” rarely appear in the same sentence when discussing value.

Centro Stile’s Fingerprints: Supercar Colors on Carbon Frames

The real test of any automotive lifestyle collaboration is how much of the design studio’s work actually ends up in the product, versus how much is simply a badge on someone else’s creation. Lamborghini says Centro Stile was directly involved in developing the bikes’ aesthetics, and the color choices suggest that claim carries weight.

Verde Selvans is a deep, matte-adjacent green that appears on Huracán special editions. Arancio Apodis is one of Lamborghini’s signature oranges. Viola Pasifae, a rich purple, belongs to the kind of Ad Personam shade that collectors request when they want something quieter than Arancio but more distinctive than Grigio. Lamborghini confirmed the designers drew inspiration from its car lineup for the palette, though the company stopped short of naming which specific models inspired each finish. That leaves some guesswork for enthusiasts, but the naming convention alone tells the story: these are not generic “racing green” or “sunset orange” options. They are specific Lamborghini paint codes translated onto carbon fiber bicycle frames, a level of brand integration that goes beyond what most automotive collaborations bother with.

The Lamborghini shield sits prominently on the head tube of each bike, visible in the official imagery against both the green and orange frames. A small detail, but one that transforms the visual identity from “expensive Italian carbon” to “expensive Italian carbon with a specific pedigree.”

The Strada’s Split Personality: Speed Zone Meets Comfort Zone

Of the two models, the Strada is the more technically curious. As the first road bike in the Lamborghini-3T collaboration, it needed to justify its existence alongside the already established gravel platform. 3T’s solution was to divide the frame into two functional areas: a “speed zone” in the front half, optimized for aerodynamic efficiency, and a “comfort zone” in the rear, where a curved seat tube integrates into the frame to absorb road vibration. The rear section pairs with 3T’s own carbon wheels.

This dual-zone philosophy is not unique to 3T, as several high-end frame builders play with compliance tuning between the front and rear triangles, but branding it as two distinct zones is a clever way to communicate a complex engineering trade-off to buyers who may be more familiar with supercar suspension modes than bicycle frame flex characteristics. Think of it as the cycling equivalent of selecting between Strada and Corsa on your Lamborghini’s drive mode selector, which is almost certainly intentional given the bike’s name.

The Racemax gravel model builds on a proven platform. Assembled entirely from 3T carbon components, it prioritizes low weight and versatility across mixed surfaces. Gravel cycling demands a bike that can handle pavement, packed dirt, and loose rock without complaint, and 3T’s Racemax frame was already well regarded in that space before Lamborghini’s name appeared on it. Both models feature electronic shifting and carbon fiber wheels as standard equipment.

Why Lamborghini Keeps Expanding Beyond Cars

A $9,000 bicycle is not going to move the needle on Lamborghini’s revenue sheet, which hit record levels in recent years on the strength of the Urus, Revuelto, and the final Huracán derivatives. The value lies elsewhere: in how modern luxury brands maintain cultural relevance between car launches.

Lamborghini’s lifestyle portfolio now stretches from bicycles to yachts. Car and Driver recently covered the Tecnomar for Lamborghini 101, a 7,800-horsepower luxury yacht designed in collaboration with the Italian Sea Group, featuring cabin styling inspired by the Lamborghini Fenomeno concept. Bicycles sit at the opposite end of the price spectrum, but they serve the same strategic purpose: keeping the Lamborghini visual language and brand experience present in spaces where potential buyers and aspirational fans already spend time and money.

For the cycling-obsessed Lamborghini owner, and they do exist in meaningful numbers among the high-net-worth demographic that buys these cars, a 3T collaboration bike is a natural extension. It is the kind of object that ends up mounted on the wall of a garage next to the Huracán, or strapped to a roof rack on the Urus for a weekend ride through the Dolomites. The brand knows this. Official imagery shows the bikes in exactly those alpine settings, reinforcing a lifestyle narrative that connects the car, the bike, and the Italian landscape into a single ownership story.

How Lamborghini’s Approach Compares to Ferrari and Porsche

Lamborghini is not the only supercar maker licensing its name to two-wheeled products. Ferrari collaborates with Bianchi and Colnago on high-end road bikes. Porsche acquired a majority stake in Fazua, an e-bike drive system company, and sells its own branded electric bicycles. The approaches differ in revealing ways.

Ferrari’s bicycle partnerships tend toward pure road racing machines, consistent with the Prancing Horse’s motorsport identity. Porsche’s move into e-bike technology reflects its broader electrification strategy and engineering-first brand positioning. Lamborghini’s choice to partner with 3T on both gravel and road platforms, with Centro Stile designing the liveries, leans into something different: the idea that Lamborghini ownership is a lifestyle category, not just a vehicle purchase. The gravel bike, in particular, echoes the Huracán Sterrato’s message that Lamborghini performance belongs off the beaten path, not just on a racetrack or a coast road.

Whether any of these collaborations produce bicycles that serious cyclists would choose purely on performance merit, independent of the badge, is a fair question. 3T’s underlying platforms are well respected in the cycling world, which gives the Lamborghini models a credibility advantage over pure badge-engineering exercises. The carbon frames, electronic shifting, and carbon wheelsets are genuine high-end componentry, not cosmetic upgrades on a mid-range platform.

What Buyers Should Know Before Ordering

Both models are available through 3T’s dedicated collaboration website, with Lamborghini confirming September 2023 deliveries. At the reported starting price of $8,999, these sit in the upper tier of the premium bicycle market but well below the $15,000 that the previous Exploro Racemax x Huracán Sterrato commanded. For context, $9,000 buys a very capable carbon road or gravel bike from brands like Cervélo, Specialized, or Canyon at their top-spec builds, so the Lamborghini-3T models are priced within the range of serious cycling equipment rather than in the stratosphere of pure collector’s items.

The collaboration also recently expanded to include a limited-edition e-bike, the RaceMax Boost LTD x Automobili Lamborghini, restricted to just 30 units worldwide. Each comes with a digital passport providing ownership information and access to exclusive content. Lamborghini did not announce pricing for that model.

For the Lamborghini enthusiast who also rides, the practical appeal is straightforward: a genuinely capable Italian carbon bike wearing authentic Lamborghini colors specified by the same design studio that pens the cars. For the cyclist who simply wants a fast gravel or road bike, the question becomes whether the Lamborghini premium over a comparable non-branded 3T model buys enough additional desirability to justify the cost. Given that these bikes will likely spend as much time being admired as ridden, the answer probably depends on how much you value seeing that shield on your head tube every time you clip in.

Gallery