Lamborghini's First Logo Redesign in Two Decades Signals a Brand Built for the Hybrid Era

The charging bull keeps its iconic stance, but everything around it has changed.

Lamborghini says the new rendering drops the three-dimensional, beveled treatment of the old badge in favor of a flatter, more graphic approach designed to reproduce cleanly at any scale, from a phone screen to a building facade.

Cor Tauri strategy meets new visual identity

Lamborghini confirms the new logo will appear on its future vehicles, meaning cars rolling off the Sant'Agata Bolognese line from this point forward will carry the refreshed badge.

New branding across the current lineup

Revuelto and Temerario buyers on the waiting list will receive cars carrying the new badge, and the digital ecosystem around ownership, from the app to the configurator to the dealer experience, will reflect the updated visual language.