Lamborghini's Lifestyle Gambit: Thermal Bottles and Kids' Fashion for the Next Generation
At Florence's Pitti Immagine, Lamborghini debuted two collaborations designed to embed the raging bull into daily life.
Lamborghini chose the 2022 edition of Pitti Immagine Uomo e Bambino to launch a 24Bottles drinkware collaboration and a Fall-Winter 2022 children's apparel collection with Danish kids' wear specialist KABOOKI.
A fashion-calendar cadence for a carmaker
The 24Bottles items arrive in March through authorized retailers and the official Lamborghini store, while the KABOOKI kids' collection follows in September, keeping the brand visible across two distinct shopping seasons.
Hexagonal design DNA inside the cabin
The hexagon appears across Lamborghini's automotive design language, from tail light clusters to interior trim elements and engine bay detailing, and both 24Bottles products carry that signature pattern with an iridescent finish.
Brand loyalty that starts before the driver's seat
A child who grows up wearing Lamborghini graphics and associates the shield logo with something cool becomes a teenager who puts the poster on the wall and an adult who walks into the dealership already primed.
Reaching where engine notes cannot
A hexagonal bottle that echoes the Urus tail lights and a kids' hoodie that deconstructs the shield logo both serve the same purpose: they make the brand tangible in contexts where a V10 engine note cannot reach.
Designed for the car, not just the shelf
Lamborghini's design team considered how the 24Bottles products would look inside the cars, with official imagery showing the bottles in the cup holders of a Urus interior complementing the orange contrast stitching.
Specialist partners, not generic licensees
The Special Edition thermal bottle and travel mug were created with Italian drinkware brand 24Bottles, both wrapped in a hexagonal pattern with an iridescent finish borrowed directly from Lamborghini's design vocabulary.
The aspirational audience beyond the showroom
A kid wearing a Lamborghini hoodie to school is a walking billboard, but also a potential future customer whose earliest brand association is personal rather than distant.
Automotive geometry translated to everyday objects
Translating the hexagonal geometry onto a stainless steel bottle is a relatively elegant solution: it reads as intentional to anyone familiar with the cars and simply looks like a premium pattern to everyone else.
Kids gravitate toward the cars instinctively
Anyone who has brought children to a Lamborghini event or a Squadra Corse race weekend knows that kids gravitate toward the cars instinctively, and branded clothing they actually want to wear turns that instinct into something the family shares.
The competitive landscape in luxury lifestyle
Ferrari operates branded retail stores in major cities and licenses its name across categories from fragrances to theme parks, while Porsche runs a standalone design brand selling watches, luggage, and eyewear at premium price points.
A deliberate pattern, one partnership at a time
The 24Bottles and KABOOKI collaborations are modest individually, but they represent a deliberate pattern of embedding the Lamborghini brand into routines and wardrobes that exist far from the racetrack or the dealer showroom.