Alessandro Farmeschi standing in front of a silver Miura and purple Diablo at a Lamborghini Polo Storico event

Lamborghini's New 'Alternative Fuels' Role Signals What Comes After Hybridization

A corporate reshuffle at Sant'Agata Bolognese reveals a dedicated project exploring powertrains beyond batteries and hybrids.

Lamborghini now has someone taking responsibility for a new project dedicated to alternative fuels, a detail buried inside a routine management announcement from Sant'Agata Bolognese.

Stefano Rutigliano takes the alternative fuels brief

Stefano Rutigliano, Lamborghini's Strategy Director since 2020, will pursue the alternative fuels project alongside an international executive education program, suggesting a research-and-development horizon rather than an imminent product announcement.

Matteo Ortenzi becomes Chief Strategy Officer

Matteo Ortenzi steps up from Product Line Director for the Revuelto to become General Secretary and Chief Strategy Officer, bringing experience that spans financial controls, Asia-Pacific regional sales, and flagship product development.

A heritage-minded leader for the Revuelto

Alessandro Farmeschi, who joined Lamborghini in 2006, ran the American subsidiary as CEO until 2021, and then returned to Sant'Agata Bolognese to lead After Sales including responsibility for Polo Storico, now takes over the Revuelto product line.

Three strategic threads, one decision point

All three appointees report directly to Chairman and CEO Stephan Winkelmann, which means product direction, corporate strategy, and alternative powertrain research converge at a single decision point.

Sant'Agata Bolognese looks beyond the hybrid playbook

Lamborghini's new project is not electrification in the battery-electric sense and not further hybrid integration, but a dedicated effort exploring powertrain solutions that sit outside the current playbook.

A dedicated alternative fuels project is now official

Lamborghini has created a dedicated project to explore alternative fuels as part of its future technological and industrial development, with the Management Board expanding by one seat to accommodate the shift.