Lamborghini Management Appointments: Alternative Fuels Role

The Strategic Shift: Why These Appointments Matter for Lamborghini’s Future

Buried inside a routine corporate announcement from Sant’Agata Bolognese is a detail worth paying attention to: Lamborghini now has someone taking responsibility for a new project dedicated to alternative fuels. Not electrification in the battery-electric sense, not further hybrid integration, but a dedicated project exploring powertrain solutions that sit outside the current playbook. For anyone who cares about what a Lamborghini sounds and feels like a decade from now, that distinction is enormous.

The company announced new appointments within the Management Board, and all positions will report directly to Chairman and CEO Stephan Winkelmann. Matteo Ortenzi steps up from Product Line Director for the Revuelto to become General Secretary and Chief Strategy Officer. Stefano Rutigliano, currently Strategy Director, takes responsibility for a brand-new Alternative Fuels project. Alessandro Farmeschi takes over Ortenzi’s former role shepherding the Revuelto product line. The board itself expands by one seat to accommodate these shifts.

Alternative Fuels: The New Frontier for Lamborghini Powertrains

Lamborghini’s press release does not specify which alternative fuels Rutigliano will investigate. Synthetic fuels, biofuels, hydrogen, or some combination all remain plausible. The company is not saying, and that silence is itself informative.

What the source does confirm is that Rutigliano will pursue this project alongside an international executive education program, suggesting a research-and-development horizon rather than an imminent product announcement. He joined Lamborghini in 2014 and was appointed Director of Strategy in 2020. He knows where the brand came from. The question is where he thinks it should go.

The appointment shows Lamborghini has created a dedicated project to explore alternative fuels as part of its future technological and industrial development. What specific technology emerges from Rutigliano’s project remains entirely unconfirmed.

Portrait of stefano rutigliano, lamborghini's new alternative fuels project lead — A professional studio portrait of a smiling man with short dark hair, a beard, and glasses, wearing a dark blue suit and a patterned dark tie, with his arms crossed. Image: automobili lamborghini.

Leadership Profiles: Who Are the New Key Players?

Ortenzi’s career arc at Lamborghini reads like deliberate grooming for exactly this moment. He joined the company in 2004, rotated through controlling and project management, ran the Asia-Pacific region from 2018 to 2020, and most recently oversaw the Revuelto as Product Line Director. That breadth of experience, from financial controls to regional sales to flagship product development, is precisely the profile you want in a Chief Strategy Officer tasked with coordinating corporate direction and innovation trends.

He now sits at the intersection of product planning and corporate strategy, which in practice means he will support the development and implementation of corporate and product strategy and coordinate innovation trends.

Portrait of matteo ortenzi, lamborghini's new general secretary and chief strategy officer — A professional studio portrait of a smiling man with short dark hair and a beard, wearing a dark blue double-breasted suit and a patterned blue tie, with his arms crossed. Image: automobili lamborghini.

Revuelto’s Future: What the New Product Line Director Brings

Alessandro Farmeschi’s appointment as Product Line Director for the Revuelto may be the most intriguing personnel choice of the three. He joined Lamborghini in 2006, ran the American subsidiary as CEO until 2021, and then returned to Sant’Agata Bolognese to lead After Sales, including responsibility for Polo Storico, the division dedicated to preserving and promoting the brand’s heritage.

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That background is unusual for someone now steering the brand’s flagship supercar. A leader with After Sales and Polo Storico experience brings a perspective shaped by the long-term significance of the cars the company builds. Applying that lens to the Revuelto, Lamborghini’s first V12 hybrid/HPEV flagship model, is a notable choice.

The person now overseeing the Revuelto product line previously led After Sales and also had responsibility for Polo Storico, Lamborghini’s heritage division.

Alessandro farmeschi standing in front of a silver miura and purple diablo at a lamborghini polo storico event — A man in a dark suit and glasses stands with crossed arms in the foreground, with two classic lamborghini cars, a silver miura and a purple diablo, displayed behind him at an. Image: automobili lamborghini.

Competitive Landscape: Lamborghini’s Strategy vs. Rivals

Lamborghini’s approach, creating a dedicated alternative fuels leadership role, reads as a commitment to exploring powertrain solutions beyond the current hybrid playbook.

All three appointees report directly to Winkelmann, which means these strategic threads, product direction, corporate strategy, and alternative powertrain research, converge at a single decision point.