View from inside a Lamborghini Huracán, showing a person in black and blue activewear leaning into the car.

Lamborghini's Second Macron Activewear Drop Stitches Car-Seat Hexagons Into Running Gear

The new collection encodes Lamborghini interior leather textures into technical fabric instead of simply printing a logo.

The second Macron Activewear collection for Automobili Lamborghini features tone-on-tone embossed hexagonal graphics that recall the quilted leather found inside Lamborghini car seats.

Built for running and training, not just brand display

The garments are made from high-quality technical fabrics including soft jacquard and zephyr softlock, and the line incorporates eco-sustainable fabrics made from recycled PET.

Thirty kilometers between headquarters

Both Lamborghini and Macron share roots in Italy's Emilia-Romagna region, with headquarters just 30 km apart, giving Macron genuine sportswear expertise rather than a simple licensing arrangement.

Four Lamborghini colours across the range

The designs draw on four iconic Lamborghini colours — Apodis Orange, Vathys Blue, Turbine Green, and Pasifae Violet — used as both base tones and accent details across t-shirts, tank tops, and outerwear.

Available online and at Sant'Agata Bolognese

The collection is available online via macron.com and lamborghinistore.com, and at the Automobili Lamborghini flagship store in Sant'Agata Bolognese.

Brand connection without visible logos

Lamborghini and Macron encoded the brand's interior DNA into the weave itself, which means the connection to the cars reads even without visible logos.

Athletic merit versus brand cachet

Lamborghini and Macron position the line for running and fitness, so the fabrics need to compete on athletic merit against established running brands, not just brand cachet.

Second drop builds on Squadra Corse debut

This activewear line follows an earlier Squadra Corse-focused collection, expanding the partnership into a new fitness and running category built on shared fabric knowledge.

Dual branding on every piece

Every item in the range features back-neck branding with both the Macron and Lamborghini logos, plus additional logos on sleeves or thigh edges.

The partnership's open question

The launch of a second Macron activewear collection confirms the partnership remains active, and the broader test is whether the line builds the Lamborghini brand beyond its existing fan base.