Why Lamborghini Opened Its Private NYC Lounge to the Public for the First Time Lucia Romano December 16, 2023 8 min read
Italy’s Fastest Ambulance: The Urus Performante Now Runs Organs for the Highway Police Lucia Romano December 13, 2023 9 min read
Seventy Lamborghinis, One Kinetic Sculpture, and Taiwan’s Eastern Coast: Inside the 60th Anniversary Esperienza Giro Lucia Romano December 9, 2023 8 min read
Why TopGear.com Named Lamborghini Its 2023 Manufacturer of the Year, and What It Actually Signals Lucia Romano November 30, 2023 7 min read
How Lamborghini Turned Melbourne Into a Rolling Museum for the Revuelto’s Oceania Debut Lucia Romano November 29, 2023 10 min read
Lamborghini’s World Finals Earned a Sustainability Certification Most Motorsport Events Don’t Bother Pursuing Lucia Romano November 24, 2023 9 min read
Fifty Cars, Four Open Championships, and One Week Left: Super Trofeo Europe’s Vallelunga Showdown Lucia Romano November 13, 2023 8 min read
Over 800 Lamborghinis Wear Mustaches for Movember, and Bologna FC Joins the Parade Lucia Romano November 4, 2023 6 min read
Lamborghini’s Design Chief Reveals How Depeche Mode and Vinyl Sleeves Shaped the Cars You Want to Buy Lucia Romano November 1, 2023 11 min read
Lamborghini’s New Rome Flagship Pairs a Miura with the Revuelto to Sell Its Electrified Future Lucia Romano October 28, 2023 11 min read
Lamborghini Riga: Why the Brand’s First Latvian Showroom Doubles as a Hybrid-Era Statement Lucia Romano October 21, 2023 9 min read
Lamborghini Sent the Revuelto Across Italy to Prove a 1,001 HP Hybrid Can Still Be a Proper V12 Flagship Lucia Romano October 17, 2023 10 min read
Lamborghini’s Doubled Ad Personam Studio Turns Car Configuration Into a Full-Day Sensory Experience Lucia Romano October 13, 2023 9 min read
Lamborghini’s Lanzador Was the Star of GIMS Qatar. Then the Company Killed It. Lucia Romano October 10, 2023 10 min read
Budapest Gets Its First Lamborghini Showroom, and the Revuelto Came Along to Make the Point Lucia Romano September 30, 2023 8 min read
Oregon Team’s Tire Gamble and Four-Hundredths Finish Keep Lamborghini’s GT Open Title Hopes Alive at Monza Lucia Romano September 25, 2023 10 min read
How Lamborghini Turned Italy’s Roads Into a Rolling Museum for Its 60th Anniversary Lucia Romano September 19, 2023 10 min read
Lamborghini Killed the All-Electric Lanzador, and Its Customers Barely Flinched Lucia Romano August 22, 2023 11 min read
Lamborghini Lanzador: The ‘Ultra GT’ That Went From Electric Manifesto to Hybrid Reality Lucia Romano August 18, 2023 10 min read
Six New U.S. Dealerships and Record Sales: How Lamborghini Built the Stage for Its Hybrid Era Lucia Romano August 10, 2023 7 min read
370 Hours of Blue: How Lamborghini’s Opera Unica Sterrato Turns Paint into Philosophy Lucia Romano August 9, 2023 8 min read
370 Hours of Paint, One Sardinian Night: Inside the Huracán Sterrato Opera Unica Lucia Romano August 4, 2023 9 min read
Dario Iemmulo Wins Lamborghini’s European Esports Finals, Earns Shot at Factory Driver Seat Lucia Romano July 31, 2023 9 min read
Half a Point Separates the Pro Leaders as Super Trofeo Europe Returns to the Nürburgring Lucia Romano July 27, 2023 7 min read
The Gallardo at 20: How Lamborghini’s First V10 Became the Blueprint for Every Modern Bull Lucia Romano July 20, 2023 11 min read
Lamborghini Plants Its Flag in Vietnam with a Ho Chi Minh City Showroom That Doubles as a 60th Anniversary Statement Lucia Romano December 15, 2023 10 min read
The SC63 Topped Daytona’s Time Sheets, Then Learned What LMDh Really Costs Lucia Romano December 10, 2023 8 min read
Lamborghini Naples: Why Florida’s Sixth Showroom Tells a Bigger Story About the Brand’s US Ambitions Lucia Romano December 7, 2023 8 min read
Why Lamborghini Put a Revuelto on a Serving Tray: The ‘Beyond’ Podcast’s Bottura Episode and the Brand Strategy Behind It Lucia Romano November 30, 2023 9 min read
Loris Spinelli Joins Lamborghini Squadra Corse as Factory Driver for 2024 Lucia Romano November 29, 2023 6 min read
Lamborghini’s 10th World Finals at Vallelunga: A Decade of Squadra Corse, 15 Essenza SCV12s, and a Hybrid Prototype That Stole the Show Lucia Romano November 21, 2023 10 min read
200 Mustache-Wearing Lamborghinis Took Over Malibu, and the CEO Was Leading the Pack Lucia Romano November 7, 2023 8 min read
Lamborghini Super Trofeo’s 2024 Calendar Puts Customer Racing on the World’s Biggest Stages, Starting with Le Mans Lucia Romano November 3, 2023 9 min read
Lamborghini’s €2 Billion Quarter Bankrolls the Hybrid Gamble That Matters Most Lucia Romano October 31, 2023 9 min read
Five Wins, One Near-Miss Title: How the Huracán GT3 EVO2 Delivered Lamborghini’s Best DTM Season Yet Lucia Romano October 24, 2023 9 min read
Lamborghini’s First Southeast Asia Esperienza Giro Turned Malaysia into a Rolling 60th Birthday Party Lucia Romano October 19, 2023 7 min read
Lamborghini Seattle Opens in Bellevue with the Revuelto as Its Centerpiece, and That Pairing Tells You Everything About the Brand’s Strategy Lucia Romano October 13, 2023 7 min read
Lamborghini Esperienza Giro India 2023: A Royal 60th Anniversary Celebration Across Rajasthan Lucia Romano October 11, 2023 9 min read
Esperienza Giro Sicilia: How Lamborghini Turned 750 km of Ancient Roads into Its Most Personal Anniversary Statement Lucia Romano October 4, 2023 10 min read
Lamborghini’s Own Employees Voted It a Sustainability Champion, and That Matters More Than the Trophy Lucia Romano September 27, 2023 9 min read
Anton Corbijn Photographs the Revuelto Like a Rock Star, and That’s Exactly Lamborghini’s Point Lucia Romano September 21, 2023 10 min read
Sixty V12 Lamborghinis at Blenheim Palace: How Salon Privé Became the Revuelto’s Most Strategic UK Stage Lucia Romano September 7, 2023 10 min read
At Monterey, Lamborghini Staged Its Electric Future Next to Five V12 Legends. The Tension Was the Point. Lucia Romano August 20, 2023 10 min read
The SC63’s First 1,500 Kilometers at Imola Promised a New Era. Then Reality Arrived. Lucia Romano August 14, 2023 9 min read
Inside Lamborghini’s ‘Beyond’ Podcast: How the Revuelto’s Product Director and Ducati’s MotoGP Boss Define Winning Culture Lucia Romano August 10, 2023 10 min read
Lamborghini Took the Huracán Sterrato to New Zealand’s Snow Fields, and the V10 Made Its Case Lucia Romano August 7, 2023 10 min read
Two Years Sold Out Before the First Delivery: What the Revuelto’s Demand Says About Lamborghini’s Hybrid Bet Lucia Romano July 31, 2023 7 min read
A 17-Year-Old Egyptian Just Rewrote the Record Books at Nürburgring’s Super Trofeo Europe Round Lucia Romano July 29, 2023 7 min read
Inside Lamborghini’s Porto Cervo Lounge, Where the Revuelto Meets Its Future Owners Lucia Romano July 24, 2023 8 min read
Lamborghini’s Montegrappa Pen Collection Turns 60 Years of Design DNA into a $6,500 Writing Instrument Lucia Romano July 17, 2023 8 min read