During the 1999 Running of the Bulls between Beverly Hills and Monterey California, this Lamborghini Diablo Roadster Momo edition was introduced. Mario Andretti was present at this event including over 50 late model Diablo driven over the public roads escorted by the Highway Patrol.
The Diablo VT Roadster Momo was in fact a cosmetic upgrade of a standard VT Roadster, a custom two color interior was installed into this car, a red over beige Leather/Alcantara covered the seats and the dashboard. Special four point seat belts by Momo were used to keep you seated.
The engine remained standard, although 530 Bhp should be enough to keep most people happy, at the Running of the Bulls event, a Twin Turbo Roadster was present pumping out nearly 900 Bhp.
The early Momo editions used the standard Roadster 18-inch wheel, but later several cars used a magnificent chromed Momo wheel.
During October 1999, one of these limited Momo Diablo was for sale for US $ 333,000 at Motorcars International, an authorized Lamborghini dealer while the official list price was set at US $ 275,000 for a production run of only 12 cars, note however that a Momo Roadster was sold in 2002 for just below US $200,000, but that car required some serious work to get back to specs, these days the Diablo Momo Roadster will be difficult to locate for sale, with a total production run of only 12 cars, available in either yellow or red, expect prices to remain high for these limited editions available on the US market only.