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WHAT COULD LAMBORGHINI UNVEIL AT THE 2017 IAA
Next week Automobili Lamborghini SpA will have a press conference at the 2017 IAA show in Frankfurt, but as of right now we still don’t have a clear idea of what will be introduced at this major European Motor Show … and we’ve all heard the rumors about an additional 7 variants of the V10…
How Katia Bassi Rewrote Lamborghini’s Playbook Before the Urus Changed Everything
On September 5, 2017, Katia Bassi became Chief Marketing Officer and a member of Lamborghini’s Management Board, reporting directly to then-CEO Stefano Domenicali. She was the first woman ever to sit on that board, and the timing was anything but ceremonial. Lamborghini confirmed that worldwide sale
LAMBORGHINI SHOWCASES AD PERSONAM AT MONTEREY
The number of options available on a brand new Lamborghini these days might be daunting at first glance, but for those special customers that want to specify something really different, Automobili Lamborghini SpA has been offering just what they need with the Ad Personam Studio. You could almost say that ‘the sky is the limit’…
How Lamborghini Turned Monterey Car Week 2017 into a Bespoke Masterclass with Three Ad Personam Showpieces
At The Quail, A Motorsports Gathering on August 18, 2017, Lamborghini lined up three vehicles in matching “Ad Personam for Pebble Beach” liveries and dared the Monterey Car Week crowd to treat them as ordinary press cars. The trio consisted of the flagship Aventador S in Arancio Xanto, the Nurburgri
VIR’s Mid-Season Super Trofeo Showdown: Where Championship Battles Meet Lamborghini’s Most Exclusive Paddock Experience
Rounds 7 and 8 of the 2017 Lamborghini Super Trofeo North America season land at VIRginia International Raceway on August 25 through 27, the exact midpoint where championship mathematics begin to matter and the Lamborghini Village opens its doors to VIP guests who want to experience the brand’s raci









