Lamborghini made waves with the release of their Super SUV in late 2017, marking a significant point in the automaker’s history. This V8-powered off-road marvel from Sant’Agata saw sales skyrocket to unprecedented levels; during 2019, a remarkable 8,300 Urus were delivered, mostly in various shades of grey but also in a striking wild yellow finish. For the 2021 model year, the palette of colors has been expanded, allowing you even to engage the Ad Personam department to craft your very own bespoke Urus.
At the helm of innovation, Lamborghini’s Centro Stile design department introduced the Urus Pearl Capsule as the first exclusive customization option for this model. This specialized design includes a unique two-tone exterior with a glossy black roof, black spoiler lip, black diffuser, and exterior rear-view mirror housing. To add a touch of elegance, the Pearl Capsule boasts a special selection of high-gloss, four-layer pearl shades, such as Giallo Inti, Arancio Borealis, and Verde Mantis.
The rear of the vehicle flaunts matt grey exhausts that harmonize perfectly with the massive 23-inch glossy black wheels, accented with a splash of color that complements the bodywork. To complete the aggressive exterior look, the Urus Pearl Capsule edition features color-coded brake calipers.
The bespoke Pearl Capsule carries over to the interior of the Lamborghini Urus. The vehicle showcases color-coded leather upholstery combined with Nero Ade Alcantara center sections on the seats, enriched by the renowned Q-Citura stitching pattern. Adding a touch of sophistication, an elegant Urus logo, and TriColore flag are embroidered on the seat back, while glossy carbon fiber panels and black anodized aluminum details replace the previous light grey parts of earlier Urus editions.
The excitement doesn’t end with the aesthetics. Urus customers can now choose from a special matt grey shade called Grigio Keres, exclusive to the Urus model. Matt black, matt white, and two shades of matt blue have also become available as Ad Personam options.
Technology and Safety
In terms of technology, the 2021 ‘upgrade’ brings something exciting for Lamborghini Urus owners. The vehicle now includes a new exclusive key and an enhanced Parking Assistance Package, allowing the Urus to park itself parallel or perpendicular at a mere touch of a button. If you’re craving more than the roar of the thundering exhausts, the Lamborghini Sensonum sound system, with its 730-watt power over 17 speakers, can be added to your order.
Only a few years into the production of this remarkable Super SUV from Lamborghini, there’s much to anticipate. The innovation seen thus far only scratches the surface, and the prospect of an additional model and a mid-life facelift creates a palpable sense of excitement for what’s to come.
The Urus has undeniably paved the way for something extraordinary. Car enthusiasts and prospective buyers can look forward to what promises to be a thrilling evolution in Lamborghini’s lineup.