Buying a new Lamborghini might remain a distant dream for many, and the lucky few that can afford to add such a masterpiece get presented with a nice, albeit expensive options list at their local dealership … but if you want to impress you have your very own Lamborghini created with the help of the Ad Personam program from Sant’Agata, a kind of customization shop straight from Lamborghini where the sky is the limit … or the size of your bank account, whichever comes first.
Obviously , taking the Ad Personam route when ordering a new Lamborghini won’t come cheap, but you will end up with a truly bespoke car unlike any other, and what’s more, you’ll have the help from people right at the factory to decide on details … the Ad Personam consultants know exactly what is possible, and what is probably a little more expensive to do … impossible is a word you’ll not likely hear I guess.
At the time of writing traveling to Italy to visit the Lamborghini factory and have a meeting with the Ad Personam Studio might not be possible, so Automobili Lamborghini SpA came up with a solution and introduced a very special, very limited edition of the current flagship, the Aventador SVJ Xago Edition.
Only ten Aventador SVJ Xago Edition will be built, each one of them individually put together by an Ad Personam consultant with a customer during an initial two-hour virtual meeting. A customer can have his dealer ask for this meeting, during which they can call in from all over the world and be in direct contact with the Ad Personam specialist right at the factory, surrounded by samples of what is possible.
During this virtual meeting, the customer can discuss options and special requests, the Ad Personam consultant will show samples from within the Studio, even a real-life car of the model the customer is looking to buy will be shown, while the consultant has a camera to show details of whichever item the customer has questions about. After the meeting, the customer will be sent an entire set of renderings of his/her bespoke Lamborghini, sometimes even accompanied by material samples.
To celebrate this new Ad Personam possibility Lamborghini announced the Avenador SVJ Xago special edition, as already mentioned, only 10 will be made, and this Ad Personam special will only be available to customers that specify their new SVJ virtually through this new option.
Special for the Xago Edition are the silver hexagon fading effects on the outside of the Aventador SVJ, to celebrate the famous ‘hexagonita’ style in Lamborghini design, a contrasting livery will be unique for the Xago edition while the interior receives a similar hexagon design on the seats and the same contrasting color as the outside livery. Every single one of the ten Aventador SVJ Xago editions will receive a numbered plate to identify this extremely limited edition model from Sant’Agata.
Lamborghini’s Ad Personam program was launched in 2013 but it would take until 2016 to put together a real Ad Personam Studio at the factory … at this time over half of all Lamborghini cars built in Sant’Agata have one or more Ad Personam options, mainly for customers in the USA, Asia, and the UK.