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Automobili Lamborghini SpA showed the breathtaking Veneno at the 2013 Geneva Auto Show in a beautiful grey metallic shade, combined with clear carbon fiber and a nice TriColore stripe on the side … this combination would only be made once on the production prototype, chassis number ‘Zero’ which will remain property of the factory.

The three customer cars will all have a bespoke and unique shade each, and will not receive the TriColore stripe on the side … instead the entire bodywork will receive one of the three shades found on the Italian flag. So there will be a Veneno Verde, a Veneno Bianco and finally a Veneno Rosso … and despite a price tag of €3,000,000 without taxes all three Bulls were sold … unseen.

Things did get rather hectic for the three lucky people receiving their very own Lamborghini Veneno later this year, they all had to transfer a serious down payment into the Lamborghini corporate account in a very narrow window of opportunity … only three cars were available, and the rather high asking price didn’t frighten wealthy enthusiasts away … Lamborghini could easily have sold 10 units, so if you didn’t manage to get the paperwork done in time and have the funds in the Lamborghini account your Veneno would pass onto the next guy.

In the end we heard one of the Lamborghini Veneno will be joining the Aventador J from the 2012 Geneva Auto Show as it has been bought by the same long term Lamborghini enthusiast (he also owns one of the rare Reventon Roadster by the way), a second Lamborghini Veneno will be shown in the Lamborghini Long Island showroom as owner Antoine Dominic managed to get hold of one of two Lamborghini Veneno going to the United States, the second being snapped up by Kris Singh, Managing Director of Florida based Tequesta Investments.

Things do tend to get even more interesting if you take a look at the cars Antoine Dominic owned in the past … a Ferrari F40 … a Ferrari F50 and even a Ferrari Enzo, but now he passed on the LaFerrari to get the most powerful and most expensive Lamborghini ever made, the LP750-4 Veneno.

On the other hand we have Kris Singh, who actually had a St Louis car dealer make the deal with Automobili Lamborghini SpA to buy the last Veneno available, Ryan Dohogne, general sales manager at STL Motorcars in Chesterfield had to cross all the T’s and dot all the I’s to put together the deal of a lifetime, neither Ryan nor Kris had even seen a rendering or received any specs before they transferred a large amount of money into the Lamborghini account … and after flying to Geneva in a private jet and passing some nerve wrecking hours they received the go-ahead from Lamborghini … the third and final Veneno had been sold.

All the Lamborghini Veneno will be delivered later this year, and while one will be shown in a dealership in the United States, a second being driven scarcely by its Middle Eastern owner the third one owned by Kris Singh will actually be driven in Florida … so expect a nice spot later this year of one of the most impressive Lamborghini ever built.