Automobili Lamborghini presents the Reventón case history in Turin: “A project in record time”
Sant’Agata Bolognese/Turin, 09 June 2008 – Automobili Lamborghini has today held a conference to present “Lamborghini and Speed. The Reventón: a project in record time,” at the Lingotto Conference Centre.
The event features within the Turin 2008 World Design Capital’s calendar of events. Lamborghini’s seminar detailed the project phases during which the Sant’Agata company created the most exclusive Lamborghini produced to date in an extraordinarily short timescale.
Automobili Lamborghini Chairman and CEO, Stephan Winkelmann together with Walter De Silva, Director of Design at the Volkswagen Group, as leaders of the project, explained the creative and development process behind the construction of the Reventón to a public of entrepreneurs, officials, members of the automotive industry and various universities. The 1 million euro Reventón super car was presented last September at the Frankfurt Motor Show as a limited series of 20 units, all of which have been sold to VIP Lamborghini clients and car collectors around the world.
The theme of the conference, was the speed with which the project was realised. The Reventón was designed and created in record time, with the first functional exemplar remarkably produced in a remarkable 12 months.
The Reventón was entirely designed at Sant’Agata Bolognese, the original home of the company and the birthplace of every super car born under the sign of the bull. Every detail produced by Lamborghini’s in-house design studio, the Centro Stile, was perfected in close collaboration with Lamborghini’s Research and Development team. The Centro Stile’s design for the Reventón was inspired by air force fighter planes, achieving an extremely precise, technically striking style with a new vitality: interrupted lines and contorted surfaces create a fascinating play of light, conferring the car with extraordinary dynamism.
The timescale in which the Reventón was designed and created was viable due to essential contributing factors: by the organisation of small, rapid and efficient work groups; by the professional skill and experience of personnel involved; and finally, by using the most advanced technology during the development and creation of the prototype.
The complete design process for the 20 units of this exceptional vehicle – from the initial sketches on paper to the 3D computer models scaled at 1:10 or 1:4, and the actual size prototypes – was organised around an artisan manufacturing process with meticulous care dedicated to even the smallest detail.
Thus the Reventón has become an item of automobile design ‘haute couture’, as well as standing out for its absolute dynamism and suitability for daily use.
The case history of the Reventón confirms the ability of Lamborghini to exploit the design experience that lies at the foundations of the company’s history. Since its establishment, the Lamborghini trademark has been internationally recognised as a symbol of design and Italian style throughout the world.
“Creativity and exceptional performance is Lamborghini’s expression of the perfect synthesis between stylistic art and technical engineering, that continues to characterise the company’s success and highlights the power of its ‘Made in Italy’ design,” commented Stephan Winkelmann.
“Lamborghini is privileged to take part in the Turin World Design Capital event,” continued Winkelmann. “On one hand there is the satisfaction that the automotive world is called to compare with the new parameters we have been able to set ourselves: on the other we are honoured to be here today, at the Turin Lingotto, part of the industrial history of our country and now one of the greatest symbols of Italian design.”
Automobili Lamborghini continues to pursue innovation, backed by a stringent Research and Development investment policy, committing an average annual investment equivalent to 8.5% of its turnover from the 2004-2007 period.