We’ve seen the stunning dark red metallic Lamborghini Urus concept back in April 2012 at the Beijing Auto Show already, rumor had it the concept was ready for the 2012 Geneva Motor Show, but Bentley would be unveiling their EXP 9 F SUV Concept in Geneva, and with both stands side by side it didn’t seem a good idea to unveil both SUV at the same show, which left Automobili Lamborghini SpA with no new car for the famous 2012 Geneva Show, so in a matter of weeks they put together the stunning Aventador J one-off and moved the Urus Concept to Beijing.
The Bentley EXP 9 F SUV Concept became the Bentayga production model at the 2015 IAA in Frankfurt, the Urus Concept turned into the Urus Super SUV production version, but not until December 4, 2017, during an international launch in Sant’Agata, right at the factory, more than a year after the Bentley counterpart with which the Urus shares the basic chassis (together with the Porsche Cayenne and Audi A7 by the way), but the Urus took the SUV concept to a new level, the performance level, with a twin-turbo V8 engine pumping out 650 hp and 850 nM of torque.
This makes the Lamborghini Urus one of the fastest SUVs in the world, accelerating from 0 to 100 km/h in just 3.6 seconds and running out of breath at a staggering 305 km/h, safe to say those expensive tires will not last long when you go for a more spirited driving experience in this four-door Raging Bull that seats 5, or 4 depending on the rear seat arrangement you opted for.
Over the last four years of production, the Lamborghini Urus has undeniably become the most successful model ever in the history of Automobili Lamborghini SpA since 1963, if we take a look into previous cars made in Sant’Agata, more specifically the Urus forefather, the massive LM002 off-roader, which was produced between 1986 and 1992, the total production of that 4×4 reached a little over 300 units, in 2019 the Lamborghini Urus achieved 4,962 units in just twelve months, that number dropped slightly in 2020 to 4,391 units, but overall we’ve seen more than 16,000 Lamborghini Urus Super SUV leave the factory gates in Sant’Agata over the last four years.
Enjoy this short video Automobili Lamborghini SpA released on the Urus:
The Lamborghini Urus feels right at home in a variety of environments, from the city highlight to the scorching hot desert, right onto the snowy planes, take a look at our extensive gallery of the Urus in her element below:
Lamborghini evens offers us a sneak peek into the new 160,000 m2 production facility, complete with a paint shop, a new finishing department, new office building, test track, new logistics warehouse, a second trigeneration plant, and an energy hub.