2015 will go into automotive history as yet another record year for Automobili Lamborghini Spa, with an increase in sales of no less than 28% compared to 2014 when 2,530 cars left the gates in Sant’Agata … in 2015 no less than 3,245 Raging Bulls were delivered to their happy owners, in fact that is about 2.5 times the number of sales from back in 2010.
Considerable increase in sales were recorded in the Unites States of America (still the largest market for Lamborghini) and Asia, with Greater China being the second largest market for the Raging Bull, Japan, UK, Middle East and Germany all increased sales during 2015 … with 135 official dealers in 50 countries Automobili Lamborghini SpA is indeed a global brand these days.
2015 has set a milestone in the history of Lamborghini, for the first time ever the Sant’Agata company managed to sell over 3,000 cars while 2,242 of those are accounted for by the V10 Huracán … over the first 18 months of sales the Huracán has surpassed the Gallardo by no less than 70%, but also the V12 flagship has set new records with 1,003 cars delivered in 2015 … which is already 124% of total sales of the Murciélago during the first 52 months of existence.
We have to admit Lamborghini introduced a lot of new evolutions in 2015 too, which partly accounts for these impressive figures, not only did we get to see the Aventador LP750-4 Superveloce in Geneva in early March, the Superveloce Roadster followed in August when the bright blue V12 flagship was unveiled at the Monterey Car Week in the US, with 600 and 500 units respectively … which were all sold out very quickly by the way.
And a special Lamborghini Aventador LP700-4 Pirelli edition in a limited palette of shades was created to emphasize the long-term relationship between Lamborghini and Pirelli … first in Coupé form but later the Aventador LP700-4 Roadster Pirelli edition joined the line-up.
And then came the IAA show in Frankfurt were the absolutely breathtaking Lamborghini Huracán LP610-4 Spyder was unveiled … long awaited by many the orders were already pouring in before the doors opened at the German show … another sales success for Lamborghini, and they hadn’t even finished.
At the end of 2015 the Sant’Agata company surprised us once again by introducing the Huracán LP580-2, a rear wheel drive, entry level Lamborghini … a little less power, but a more aggressive styling and more importantly a totally different feeling behind the wheel.