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On September 12. 2017, around 11:15 Stefano Domenicali, President and CEO of Automobili Lamborghini SpA, introduced the new Aventador S Roadster to the gathered press during the official Press Conference at the 2017 IAA in Frankfurt:

(video © Automobili Lamborghini SpA)

He also mentioned the Lamborghini Urus will be unveiled on December 4. 2017 in Sant’Agata, the world’s first Super Sports Utility Vehicle (SSUV) … “The Lamborghini Urus redefines possibilities, creating a class of its own: unprecedented SUV performance, luxury and versatility, with the distinctive dynamic design DNA of a Lamborghini super sports car. Driving through a new era.” according to Stefano Domenicali.

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The Automobili Lamborghini SpA stand at the 2017 IAA show in Frankfurt, Germany, once again showcased the Ad Personam Studio on a Huracan Performante, this time with a two-tone exterior livery combining Grigio Acheso with Nero Noctis and a striping in Arancio Anthaeus.


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The contrast between the satin grey and glossy black is really nicely done with the sweeping line on the side and the special treatment of the special Performante engine cover … and once again it shows there a little to no limitations when a customer takes the Ad Personam route for his/her, new Raging Bull.