The year 2020 hasn’t been easy for many companies worldwide, the Lamborghini factory in Italy was actually shut down for a period of 70 days due to the pandemic, as a result of the Italian government directive to make sure employees were safe, but even with over two months of no production at all, the total number of cars delivered came at 7,430 units, which is only a 9% drop compared to 2019.
If we look closer at the second half of 2020, Lamborghini shattered every previous record in history in terms of deliveries to customers with record-setting sales figures … and the order books are still going strong, every single car that will be built until the Summer of 2021 is already sold, the waiting list on the Urus is even 8 months at this moment we’ve been told.
In 2020 the United States market was again the largest for Lamborghini, 2,224 Bulls were shipped there, while Germany accounted for 607 units, mainland China, Hong Kong, and Macau are considered as one market segment at Lamborghini, and they sent 604 cars to that region. The United Kingdom with 517 units and the domestic market in Italy with 347 conclude the top 5 markets for the Sant’Agata supercar builder.
The fastest-growing market for Automobili Lamborghini SpA was South Korea with a 75% increase to 303 cars, while Germany also grew 8% in 2020. Unsurprisingly, the Lamborghini Urus is by far the best selling Bull at this time, 4,391 Urus Super SUV were delivered in 2020, but the Huracán remains a steady seller too with 2,193 cars … still the by now 10-year-old Aventador managed to reach 846 units, which is certainly not bad for the V12 flagship model.
Stephan Winkelmann, President and CEO of Automobili Lamborghini, commented: “The 2020 results are a clear demonstration of the excellent work that, despite the difficulties of a year of global challenges, was carried out by the entire Lamborghini team with enormous dedication and a spirit of resilience. It is a great honor for me to again be part of our future: the sense of community felt so strongly during the past year, along with the values of social responsibility and the drive toward innovation that has always distinguished Lamborghini, will be the basis for confronting a challenging 2021, with the aim of consolidating the product range, seeking new business prospects, and further strengthening the brand.”
Let’s not forget Lamborghini released a total of six new models during 2020, starting with the Huracan EVO RWD in January, the Spyder version in May while in July we got to see the amazing Lamborghini Sián Roadster for the first time, all 19 units were already spoken for.
Later some very fortunate customers were able to get the latest Raging Bull from the Squadra Corse department, the Essenza SCV12, a track-only beauty, limited to 40 units …but probably the most eagerly awaited unveil was for the Lamborghini Huracán STO, the street-legal version of the famous Huracán Super Trofeo race car.
Another big profile introduction was the SC20, a one-off, bespoke build for only one lucky customer, designed by the Centro Stile together with the owner, and subsequently built by Squadra Corse, just like the SC18 back in 2018.
2020 also was the year for three anniversaries in the history of Lamborghini, both the Urraco and the Jarama GT celebrated their 50th anniversary while the by now classic Lamborghini Diablo reached her 30th birthday being introduced in January 1990, also note a total of 490 race cars have been built by Squadra Corse since 2009, while in the GTD class, Lamborghini secured the first place for the third time in three years in the 24 Hours of Daytona.