Lamborghini Urus Performante – the unveil

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Today, Automobili Lamborghini unveiled the Urus Performante finished in Verde Viper, thus Super SUV sets yet another benchmark in terms of ‘fun to drive’ performance, just like the original Urus did a few years ago, Stephan Winkelmann held a press conference at The Quail, A Motorsports Gathering during Monterey Car Week in the United States to showcase the Urus Performante as the newest and most technologically advanced version of their Super SUV model to date, and more importantly, the Urus Performante is also the fastest production SUV to climb to the Pikes Peak summit (10:32.064), this new evolution actually beat the previous hill climb record set in 2018 by the Bentley Bentayga (10:49.902) by 17 seconds!

The Urus Performante raises the bar in sportiness and performance with design emphasis that reflects the new Urus’ prowess on the street, track, and loose surfaces. The Performante boasts 666 horsepower and a weight reduction of 47 kg (103.6 lbs.), earning it a best-in-class weight-to-power ratio of 3.2. The new king of Pikes Peak accelerates from 0-100 km/h (0-62 mph) in just 3.3 seconds (+0.3 seconds faster than the base Urus), with improved braking from 100-0 km/h (62-0 mph) in 32.9 m (107.9 ft) (-0.8 m; -2.6 ft).

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The Urus Performante brings to life the true performance capabilities of our Super SUV, the best-selling model by Lamborghini,” said Stephan Winkelmann, Chairman and Chief Executive Officer of Automobili Lamborghini. “The Urus greatly contributed to the company’s best half-year sales results in history, and The Quail sets a perfect stage for our customers to see this new masterpiece in person for the first time alongside our exceptional Huracán line-up.”

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In addition to the Urus Performante, Lamborghini displayed an array of models at The Quail, including the open-top Huracán EVO RWD Spyder, the race-inspired Huracán STO, and the new Huracán Tecnica – designed to deliver the best experience both on the road and on the track.

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Always with an eye to the future, Lamborghini also unveiled the company’s 60th-anniversary logo ahead of the global celebrations that will occur throughout 2023. The largest gathering will take place in May in Sant’Agata Bolognese, the home of Lamborghini, to commemorate “the future that began in 1963”. The logo design is inspired by the brand’s fighting bull heritage, representing the muscular tenacity forever embodied in generations of Lamborghini vehicles and the brand’s DNA.

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As a tribute to Lamborghini’s creation of the first super SUV in history and highlighting the car that paved the way for off-road vehicles, a selection of LM 002s from American collectors were showcased. Like the LM 002, which was first unveiled 40 years ago at the Geneva Auto Show, the Urus created a new Super SUV class of its own, reimagining the Lamborghini offering and overall trajectory of the brand.

Stephan Winkelmann talks about the new Lamborghini Urus Performante:

Check out what Mitja Bortkert, Head of Design at Automobili Lamborghini SpA has to say about the new Urus Performante:

A video featuring Federico Foschini, Chief Marketing and Sales Officer:

Rouven Mohr, Chief Technical Officer on the Urus Performante:

Some more photos from The Quail, a Motorsports Gathering:

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