Italian luxury sportscar manufacturer continues its global development of strategic markets.
As part of the strategy to further expand its global business activities, Automobili Lamborghini S.p.A. will found a branch in China. Following a recent decision by the Board of Management, the Italian luxury sportscar manufacturer will establish Automobili Lamborghini China in the country’s capital city Beijing and will start operations at the beginning of 2009.
Lamborghini’s rise to become one of the most successful and profitable super sportscar manufacturers is the result of a clear dual strategy. First, the creation of an incomparable new, broad and attractive product portfolio. Second and equally important, the ongoing expansion of brand representation to ensure substantial presence in all major markets of the world.
The President and CEO of Automobili Lamborghini S.p.A., Stephan Winkelmann, points out the strategic rationale of the move: “China has the strongest dynamics of change to undoubtedly become the leading economy in the world. As one of the symbols of European luxury tradition, our products and our brand promise are irrevocably moving into the focus of a growing number of people. The development of wealth and the developing ‘savoir-vivre’ in China makes it one of the pivotal markets for Lamborghini’s future growth. The decision to establish a branch in China illustrates our dedication to opening the potential of this market for Lamborghini. Our new regional office will ensure the presence of the brand and further the prosperity of the corporation on a global scale.”
In 2008 Automobili Lamborghini expects a growth of car sales in China by 186% ( 28 cars in 2007 toward 80 in 2008). The market for luxury products is characterized by stable and solid growth and by a wide presence in practically all major economic metropolis throughout the country. At the time being, Automobili Lamborghini has three dealers located in Shanghai, Guangzhou, Beijing, one in Hong Kong, and another two will be shortly be opened in Chengdu and Qingdao. More are to be established.
Lamborghini is focused on establishing a roughly equal split of worldwide sales between the three major continental regions: Northern America, Europe and Asia.
Stephan Winkelmann has appointed Eginardo Bertoli as Country Manager of Automobili Lamborghini China. Mr Bertoli will report directly to Enrico Maffeo, Director of Sales and Customer Service worldwide, who is based at the Lamborghini headquarters in Italy. Mr. Bertoli has a strong background in the automotive industry, having worked for a range of international companies such as Fiat Powertrain Technologies, Kongsberg Automotive and Interpump Group S.p.A.
Mr Bertoli’s career has included senior positions in Italy, the USA as well as China. During his three years’ assignment for Iveco Motors in Shanghai he gained substantial experience of the Chinese market.
Zhang Xiaodong will be head of customer service China. He will manage all aftersales operations including warranty, parts and service, and will report to Eginardo Bertoli