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Italia a Zandvoort 2016 – Pictures & Gallery
ITALIA A ZANDVOORT 2016
Italia à Zandvoort is an event that has been running for many years already, I first visited this event back in 2003 already, a few years were missed but last year the number of Lamborghini that arrived at Italia à Zandvoort 2015 was rather impressive, so on July 3. 2016 I took a four-hour drive to…
Lamborghini Crossed the 2,000 Barrier in H1 2016, and the Real Story Is What That Volume Meant for the Brand
Lamborghini delivered 2,013 cars globally in the first half of 2016, crossing 2,000 units in a six-month period for the first time in the company’s history. That figure represented a 7% increase over the 1,882 units shipped in H1 2015, and June 2016 alone set a single-month record of 416 deliveries
How Lamborghini Turned the Miura’s 50th Birthday Into a V12 Heritage Masterclass on the Grand St. Bernard Pass
In May 2016, Lamborghini loaded two museum Miuras and a fleet of current Aventador variants onto a multi-day road trip from Sant’Agata Bolognese through the Pianura Padana, with stopovers in Vigevano and Aosta, before climbing the hairpin curves of state road 27 on the Grand St. Bernard Pass. The de
How Lamborghini Magazine’s 2016 AR Gambit Quietly Set the Template for Digital Brand Storytelling
In the summer of 2016, Lamborghini did something quietly ambitious with its bi-annual customer magazine. Issue 18 of Lamborghini Magazine shipped with augmented reality content baked into its pages, accessible through a free companion app called “Lamborghini AR” available on Apple’s App Store and Go
Lamborghini Blancpain Super Trofeo North America Returns to Watkins Glen for Rounds 3 and 4
When the Lamborghini Blancpain Super Trofeo North America series arrived at Watkins Glen International for Rounds 3 and 4 in the summer of 2016, it brought a formula that had been sharpening itself since the series launched in 2009 under the Squadra Corse banner: two 50-minute sprint races, a paddoc
MIURA 50TH ANNIVERSARY AT GOODWOOD FESTIVAL OF SPEED
For the 2016 edition of the famous Goodwood Festival of Speed Automobili Lamborghini SpA has something special planned … the unveil of the Aventador Miura Homage, a special limited edition package from the Ad Personam program to celebrate the 50th anniversary of the 1966 Lamborghini Miura. The Rosso Arancio Miura finished Aventador took center stage at…
PoloStorico’s First Full Restoration Wins Top Honors at Goodwood’s Cartier Concours
A Lamborghini Miura SV, restored by the company’s PoloStorico heritage division, was named overall winner at the Cartier Style et Luxe Concours d’Elegance during the 2016 Goodwood Festival of Speed. The timing was anything but accidental. Lamborghini chose the Miura’s 50th anniversary year to put it








