The dynamic launch of the Urus Performante

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We’ve seen the Lamborghini Urus Performante already in static press photos, and in a few online videos, but now we’re able to see the Super SUV in action on and off-road at the Autodromo Vallelunga in Rome, Italy, during the official dynamic launch for both the international members of the press and the official Lamborghini dealers, and remember the Urus Performante even set a new official benchmark prior to its launch by taking the Pikes Peak record for production SUVs in a time of 10:32:064: 17 seconds ahead of the previous record holder.

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The new Urus Performante comes with a devilish power of exactly 666 CV, resulting in the best weight-to-power reference within the SUV segment thanks to a lightweight, aerodynamic design, a modified chassis set-up with steel springs instead of an adjustable air suspension, and very sporty driving dynamics with specific drive mode calibration, the Urus Performante now comes with the new Rally mode, exclusive to the Performante version of the Urus, a total of 850 Nm of torque at just 2,300 rpm culminates into an acceleration of 0-100 km/h in just 3.3 seconds while this Super SUV boasts an impressive top speed of 306 km/h.

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Back in 2018 the famous Autodromo Vallelunga in Rome already hosted the dynamic debut of the original Urus, the new benchmark in the segment, four years later we’ve seen over 21,000 Lamborghini Urus going to about 80% of clients new to Lamborghini, and Lamborghini returns to the same track to reveal the more powerful evolution of the Urus, the Urus Performante, but the gathered media and dealer representatives could also admire the Urus S, the model that replaces the original Urus from now on.

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With the new Rally mode available on the Lamborghini Urus Performante, it made perfect sense to allow guests to take the new SUV onto an off-road tally track, showcasing what this new version can do on loose surfaces, and while you can opt for either 20″, 22″, or massive 23″ wheels, the tires will always be Pirelli for all environments, and as we’ve come accustomed to on ‘Performante’ versions, Pirelli even developed a new semi-slick track-oriented P Zero Trofeo R option, developed in close collaboration with Lamborghini to perfectly match the characteristics of SUVs.

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The Urus Performante also took to the streets and landmarks of Rome for photos and film: starting in the Stadio dei Marmi, where its sixty marble statues pay homage to sporting athleticism. It graced the elegant streets around Palazzo Fendi and, in the Cave di Travertino, the soft quarry surfaces of the most exclusive, pure and desirable marble showcased the Urus’ Performante’s authentic off-road competence. Finally, the inimitable historic Italian setting of Appia Antica, one of eight ancient routes from the most important regions and ports that converge in Italy’s capital, reminded that on this occasion for the bar-raising Lamborghini Urus Performante Super SUV, ‘all roads lead to Rome’.

Let’s take a look at some more photos of the impressive Lamborghini Urus Performante in our image gallery below:

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