Writes about grand tourers, luxury flagships, and the finer side of automotive life. Believes a great GT should be as comfortable crossing continents as it is crossing the speed limit.
In October 2023, more than 60 Lamborghinis and their owners set out on a three-day convoy from Jodhpur to Jaisalmer, threading through royal forts, sand dunes, and the arid expanse of the Thar Desert. The occasion was Esperienza Giro India 2023, Lamborghini’s exclusively owner-focused driving progra
In October 2023, Lamborghini placed two very different cars on the show floor at the inaugural Geneva International Motor Show (GIMS) Qatar: the Revuelto, a 1001-horsepower V12 plug-in hybrid built to replace the Aventador, and the Lanzador, a high-riding all-electric concept that was supposed to pr
Lamborghini marked its 60th anniversary in 2023 with celebrations scattered across the globe, but the Esperienza Giro Sicilia may be the one that best reveals what the company actually values about its own history. Rather than staging the milestone at a circuit or a convention center, Lamborghini se
Lamborghini chose Budapest for its first Hungarian showroom, then made sure nobody would mistake the occasion for a quiet ribbon-cutting. The evening event at Szerémi út 63 doubled as the national premiere of the Revuelto, the company’s V12 plug-in hybrid flagship, presented in Bianco Monocerus whit
Automobili Lamborghini earned the Sustainability Champion 2023-2024 designation for the third consecutive year, a recognition bestowed annually by the German Institute of Quality (ITQF). What separates this particular trophy from the growing pile of corporate sustainability badges across the luxury
Maximilian Paul and Pierre-Louis Chovet drove the #63 Lamborghini Huracán GT3 EVO2 to victory in Race 1 and a hard-fought third place in Race 2 at Monza, giving Oregon Team a double podium in the penultimate round of the International GT Open. The results mark the crew’s fourth win of the 2023 seaso
Lamborghini commissioned Anton Corbijn, the Dutch photographer and filmmaker whose lens defined the visual identities of U2, Depeche Mode, and David Bowie, to spend two days with the Revuelto in the Italian Dolomites. The resulting images look less like a luxury car campaign and more like album artw
From September 14 to 17, 2023, Automobili Lamborghini staged the Giro Polo Storico, a four-day driving tour that brought international customers and their classic Lamborghinis through some of northern Italy’s most scenic regions. The route began in Franciacorta’s vineyard country, wound along the pa
Most automakers launch a new flagship at a motor show or behind closed doors. Lamborghini chose Blenheim Palace. Starting August 30th, the company hosted VIP guests and visitors at Salon Privé for four days, turning the Oxfordshire estate into a private museum of its six-decade V12 lineage and, at t
In August 2023, Lamborghini rolled a sharp, aggressive, high-riding 2+2 onto the Concept Lawn at the 72nd Pebble Beach Concours d’Elegance and asked the world to imagine a fully electric future for Sant’Agata Bolognese. The Lanzador, presented as the company’s first pure-electric fourth-model concep
