MUDETEC Reopened with a Sold-Out Halo Car on the Floor, and That Choice Tells You Everything About Lamborghini’s Hybrid Playbook Lucia Romano July 10, 2020 8 min read
The Tecnomar for Lamborghini 63: How Lamborghini Forged an Ultra-Exclusive Lifestyle Statement on Water Lucia Romano June 30, 2020 6 min read
How Lamborghini’s ‘The Real Race’ Grew from Lockdown Sim Event to Factory eSports Talent Pipeline Lucia Romano May 29, 2020 7 min read
Lamborghini’s Blockchain Stamp for the Huracán EVO RWD Spyder: Digital Collecting Meets Sant’Agata Heritage Lucia Romano May 14, 2020 6 min read
Lamborghini Parked a Huracán EVO RWD Spyder in Your Living Room, and the Industry Took Notes Lucia Romano May 6, 2020 7 min read
Lamborghini Put Its Factory Drivers Behind Sim Rigs for the SRO E-Sport GT Series, and It Changed How the Brand Thinks About Digital Racing Lucia Romano April 22, 2020 9 min read
When Sant’Agata Went Silent: How Lamborghini’s COVID-19 Shutdown Revealed the Brand’s Priorities Lucia Romano March 12, 2020 5 min read
Lamborghini’s Principe Leather Collection Goes Global: Smart Brand Play or Slippery Slope? Lucia Romano February 7, 2020 9 min read
Seven Consecutive Years as Italy’s Top Employer: How Lamborghini’s People Strategy Builds Better Cars Lucia Romano January 30, 2020 6 min read
Giovanni Perosino’s Lamborghini Tenure: What the CCO Appointment Meant for the Urus Growth Era Lucia Romano January 23, 2020 6 min read
How 4,962 Urus Sales in 2019 Gave Lamborghini the Cash to Go Hybrid Lucia Romano January 13, 2020 7 min read
Lamborghini’s 2019 Christmas Drive: Why Ten Bulls in the Dolomites Told the Story of a Record-Breaking Year Lucia Romano December 19, 2019 8 min read
Why Lamborghini Brought a 1968 Miura to Art Basel Instead of a Showroom Lucia Romano December 9, 2019 6 min read
How the Urus Gave Lamborghini a Reason to Build Its Eleventh UK Showroom in Leeds Lucia Romano November 7, 2019 5 min read
Punctures, Penalties, and a Switchback at Turn 9: How Three Super Trofeo Titles Were Decided in a Single Day at Jerez Lucia Romano October 25, 2019 8 min read
Jerez 2019: Where Lamborghini’s Super Trofeo Season Becomes a Global Showdown, with Legends Along for the Ride Lucia Romano October 22, 2019 9 min read
Lamborghini Frankfurt Opens Germany’s Largest Showroom, Tripling Its Footprint to Match a Transformed Customer Base Lucia Romano October 17, 2019 5 min read
14,022 in Five Years: How the Huracán Doubled the Gallardo’s Pace and Redefined What a Lamborghini Volume Car Could Be Lucia Romano October 14, 2019 7 min read
Chassis #102: The Oldest Surviving Lamborghini Production Car Takes Best in Show at the Brand’s Own Concorso d’Eleganza Lucia Romano September 23, 2019 8 min read
Pit Penalties, a Corkscrew Spin, and a Championship Clinch: Inside Lamborghini Super Trofeo’s Wild Laguna Seca Finale Lucia Romano September 15, 2019 9 min read
Lamborghini Unveils the Sián FKP 37 at IAA 2019: A Hybrid Tribute to Ferdinand K. Piëch Lucia Romano September 10, 2019 10 min read
Postiglione and Galbiati’s Nürburgring Sweep Cuts Championship Gap to Five Points Lucia Romano September 1, 2019 9 min read
The Sián Roadster Sold Out Before Anyone Heard It: Why Lamborghini’s Supercapacitor Gamble Defined Its Hybrid Future Lucia Romano July 8, 2020 7 min read
Urus Pearl Capsule: Why Lamborghini’s Boldest Color Package Reveals Its Real Growth Strategy Lucia Romano June 17, 2020 8 min read
How Squadra Corse Kept Lamborghini’s Racing Pipeline Alive in 2020’s Disrupted Season Lucia Romano May 15, 2020 5 min read
Huracán EVO RWD Spyder: Lamborghini’s Case for the Unfiltered V10 Convertible Lucia Romano May 7, 2020 6 min read
How Lamborghini’s May 2020 Factory Restart Became a Masterclass in Crisis Strategy Lucia Romano April 30, 2020 5 min read
Lamborghini’s Saddlery Artisans and 3D Printers Pivoted to Produce Medical Supplies for Bologna Hospital Lucia Romano March 31, 2020 8 min read
Lamborghini’s Surfaces Collection Puts Supercar Design DNA on Your Walls and Countertops Lucia Romano February 14, 2020 5 min read
Polo Storico Brings a Lost Miura SVJ and a Car Built from Spare Parts to Rétromobile, Making the Case for Factory Authenticity Lucia Romano February 5, 2020 6 min read
Why Lamborghini Picked Its First Hybrid for the LEGO Technic Ultimate Treatment Lucia Romano January 28, 2020 7 min read
Lamborghini’s Kidswear Play with KABOOKI: Selling the Dream Before the Driver’s License Lucia Romano January 21, 2020 5 min read
Lamborghini Brought Alexa to CES 2020, But the Real Story Is What It Revealed About Supercar Cockpits Lucia Romano January 7, 2020 7 min read
A 580-HP Welcome to Italy: Why Lamborghini Keeps Stationing Supercars on Bologna’s Runway Lucia Romano December 10, 2019 7 min read
Lamborghini’s V12 Vision Gran Turismo: A Digital Fantasy Built to Recruit the Next Generation Lucia Romano November 24, 2019 7 min read
Harvard Wanted Lamborghini’s Playbook: What Domenicali’s Business School Lecture Reveals About the Urus Strategy Lucia Romano November 5, 2019 9 min read
Three Championships, One Weekend: Why the Super Trofeo World Final at Jerez Matters Beyond the Trophies Lucia Romano October 22, 2019 7 min read
How Lamborghini’s Extended SRO Partnership and 2020 Super Trofeo Calendar Protect Its Customer Racing Ladder Lucia Romano October 17, 2019 7 min read
A Motocross Champion, a Le Mans Legend, and One Huracán: Inside Lamborghini’s Boldest Super Trofeo Gambit Lucia Romano October 15, 2019 8 min read
Lamborghini’s 2019 Blancpain GT Triple Crown: The Victory That Validated a Decade of Racing Lucia Romano September 29, 2019 5 min read
Lamborghini’s YouTube Gold: How a Million Subscribers Became a Track-Side Tribute Lucia Romano September 16, 2019 6 min read
Lamborghini’s Concorso d’Eleganza Pairs Thirty Classic Bulls with Architect Gae Aulenti’s Legacy on a Venice-to-Trieste Grand Tour Lucia Romano September 13, 2019 8 min read
How a Points Tie and a Countback Gave Lamborghini Its First Blancpain GT World Challenge Europe Crown Lucia Romano September 8, 2019 7 min read
How Pon Holdings Became Lamborghini’s Exclusive Dutch Partner, Celebrated with Aventador Flair Lucia Romano June 21, 2012 7 min read
