Writes about grand tourers, luxury flagships, and the finer side of automotive life. Believes a great GT should be as comfortable crossing continents as it is crossing the speed limit.
Mazda Raceway Laguna Seca played host to the Lamborghini Huracán GT3’s first North American appearance, with the car displayed inside the Lamborghini and Blancpain Village, the hospitality compound that Lamborghini and its dealer network stage at every Super Trofeo North America event. Rather than s
Lamborghini arrived at Auto Shanghai 2015 with a pair of Chinese debuts and a round number worth celebrating. The Huracán LP 610-4, successor to the best-selling Gallardo, shared Hall 6.1 with the Aventador LP 700-4 Pirelli Edition, a special variant honoring the decades-long bond between Sant’Agata
Classic Lamborghinis occupy an increasingly rarefied corner of the collector market, and provenance questions alone can swing a car’s value by six figures or more. Polo Storico exists to settle those questions with factory authority. Operating from Sant’Agata Bolognese, the heritage division preserv
Most luxury automakers sell branded travel accessories. Lamborghini, characteristically, decided to build luggage the way it builds cars. The Bynomio rolling bag collection, a collaboration with Italian luggage specialist TecknoMonster, debuted at the Audi City Lab alongside a Huracán LP 610-4 and a
More than thirty Lamborghini Huracán race cars on the Monza grid, every one of them untested in competition. That is the scenario greeting the seventh season of the Lamborghini Blancpain Super Trofeo Europe this weekend (April 10 to 12), and it makes the opening round something closer to a controlle
Lamborghini and Italian tailoring house d’Avenza now offer an integrated bespoke program that pairs vehicle customization with made-to-measure suiting. The concept is direct: a client speccing a Lamborghini through the brand’s personalization process can simultaneously commission a d’Avenza suit bui
In early 2015, CEO Stephan Winkelmann confirmed what the order books already suggested: Lamborghini had posted its best financial results in over half a century of existence. Turnover climbed 24 percent to 629 million euros, up from 508 million the previous year, and worldwide deliveries jumped 19 p
At the 2015 Geneva International Motor Show, Lamborghini and Samsung staged something that felt genuinely novel for an automotive booth: a virtual reality driving experience built around the Huracán LP 610-4, powered by the Samsung Gear VR headset with Oculus technology. Visitors could sit inside a
At the 2015 Geneva Motor Show, where new supercars typically steal the spotlight, Lamborghini staged something deliberately different: the debut of a running shoe. Together with Japanese sports brand Mizuno, the company announced a five-year partnership covering co-branded sports apparel and footwea
Lamborghini’s latest lifestyle collection stretches well beyond the usual logo polo and baseball cap. The new range spans five distinct lines, each aimed at a different slice of the enthusiast spectrum, and the sheer breadth suggests Sant’Agata is thinking about brand identity in terms that extend f
