From Cool Wool to Carbon Fabric: What the New Collection Actually Includes
Lamborghini’s latest lifestyle collection stretches well beyond the usual logo polo and baseball cap. The new range spans five distinct lines, each aimed at a different slice of the enthusiast spectrum, and the sheer breadth suggests Sant’Agata is thinking about brand identity in terms that extend far past the showroom floor.
The anchor piece is the Classic Line, built around a deconstructed three-button blazer crafted from cool wool with a honeycomb weave. The blazer incorporates a reflective fabric undercollar insert and a zippered interior pocket, details that nod toward the kind of purposeful engineering the company applies to its cars. Alongside it sits a suede jacket with perforated leather inserts, a capsule of swimwear and a 100% cotton beach towel, Fil Coupé shirts, a Custom Edition shirt with an allover “L” detail, and a Cool Cotton polo.
The collection branches further into Casual (a cotton piqué polo decorated with racing emblems, a laurel wreath, and a chequered flag), Vintage (a bomber jacket, T-shirt, and polo with a washed finish, all paying homage to the 350 GT, 400 GT, and Miura), Squadra Corse (racing-division apparel including a three-ply windbreaker described as windproof, waterproof, and close-fitting), and the perennial Bull LXIII and Reduced Bull graphics lines, now offered in Yellow Lemon, Grape, and Army Green alongside the usual neutrals. Accessories round things out: bracelets made from the same leather used in Lamborghini car interiors, carbon fabric bags, neckties, digital device cases, and collectible scale models. The L1 Extrait de Parfum completes the picture with a blend of pepper, vetiver, tobacco, leather, and musk.
Translating Automotive Design Language Into a Wardrobe
The central question with any automotive lifestyle collection is whether the design references feel earned or simply stamped on. Lamborghini’s approach leans toward the former, at least in the details the company highlights. The honeycomb weave on the Classic blazer echoes the hexagonal motifs that recur throughout Lamborghini’s automotive design language, from the Huracán’s aero surfaces to the Revuelto’s interior trim. Perforated leather on the suede jacket mirrors the perforated Alcantara and leather treatments found on Lamborghini sport seats.
The bracelets deserve particular attention. Lamborghini says they use the same leather that lines the interiors of its cars, which, if accurate, represents a material link that most automotive lifestyle brands do not attempt. Wearing the same hide that wraps a Revuelto steering wheel is a clever conceit, one that gives the accessory a tangible connection to the product rather than just a badge.
Carbon fabric bags follow a similar logic. Carbon fiber is so central to Lamborghini’s engineering identity (the company operates its own carbon fiber research facility in Seattle) that translating the material into an everyday carry item feels less like marketing excess and more like a natural extension. Whether the execution and build quality justify what will likely be premium pricing remains to be seen, since Lamborghini has not disclosed price points for the collection.
Selling the Lifestyle, Not Just the Logo
Every major supercar manufacturer now operates some version of a lifestyle merchandise program, but the strategic intent varies enormously. A collection this segmented signals an effort to build multiple entry points into the brand, each calibrated to a different kind of enthusiasm.
The Classic Line targets owners and affluent enthusiasts who want understated luxury with an automotive pedigree. The Vintage range, with its 350 GT and Miura references, speaks to the heritage collector who values the brand’s history as much as its current lineup. Squadra Corse gear appeals to the trackday crowd and Super Trofeo fans. The Casual line, with its racing emblems and chequered flags, casts the widest net, offering an accessible way for younger or newer fans to signal their affinity.
This layered approach matters commercially. Lamborghini produces roughly 10,000 cars per year. The universe of people who want to own a piece of the brand, even symbolically, is orders of magnitude larger. A well-executed lifestyle program converts aspiration into revenue without diluting the exclusivity of the cars themselves. Done poorly, it becomes airport gift-shop merchandise with a bull on it. The material choices and design specificity in this collection suggest Lamborghini is aiming higher than that.
Heritage and Racing: The Vintage and Squadra Corse Lines
For long-time Lamborghini followers, the Vintage line may be the most emotionally resonant part of the collection. Naming the 350 GT, 400 GT, and Miura as patron models is a deliberate choice. The 350 GT was Ferruccio Lamborghini’s opening salvo, the car that announced his intention to build grand tourers that could rival Ferrari. The Miura essentially invented the mid-engine supercar layout. Wrapping those references in a washed-finish bomber jacket, a silhouette that itself peaked in the 1960s, creates a coherent aesthetic link between the clothing and the era it celebrates.
One report from 2017 indicates Lamborghini previously debuted a clothing line at Milano Moda Uomo in Milan, and a past collection reportedly incorporated design elements from the Huracán Performante, such as hexagonal patterns. The current Vintage range pulls from an earlier chapter of the brand’s story, which makes sense given the growing collector interest in pre-Countach Lamborghinis.
The Squadra Corse line takes a different tack entirely. The black three-ply windbreaker, offered in a single colorway, borrows from the functional ethos of actual pit lane gear. Lamborghini describes it as lightweight, windproof, and waterproof, qualities that matter if you plan to wear it trackside at Spa or Daytona rather than to brunch. For anyone who follows the Super Trofeo series or Lamborghini’s GT3 program, this line serves as a wearable badge of allegiance to the racing operation.
L1 Extrait de Parfum and the Accessory Play
Automotive fragrances occupy a peculiar niche, and most are forgettable novelties. Lamborghini’s L1 Extrait de Parfum, with its blend of pepper, vetiver, tobacco, leather, and musk, at least reads like a considered composition rather than a licensed afterthought. The leather and tobacco notes nod to the interior experience of a grand tourer, and vetiver grounds the scent in something more sophisticated than the synthetic sweetness that plagues most brand-extension fragrances.
The broader accessory lineup, from carbon fabric bags to digital device cases and collectible scale models, fills out the ecosystem. Scale models in particular remain a quietly significant revenue stream for Lamborghini. Collector’s series editions command real secondary-market value, and for enthusiasts who cannot park a Revuelto in the garage, a meticulously detailed 1:18 scale replica offers a tangible connection to the car.
How Lamborghini’s Lifestyle Strategy Compares to Ferrari and Porsche Design
Ferrari operates the most aggressive lifestyle and fashion program among supercar manufacturers, having expanded into haute couture runway shows and standalone fashion boutiques. Maranello treats fashion as a semi-independent business unit, complete with creative directors and seasonal collections that could stand on their own in the luxury fashion market. Porsche Design takes yet another approach, functioning essentially as a separate luxury goods brand that shares Porsche’s design philosophy but operates with its own retail footprint, product development, and pricing architecture.
Lamborghini’s collection occupies a middle ground. It lacks the runway ambition of Ferrari’s fashion push and the standalone brand identity of Porsche Design, but it benefits from a tighter connection to the cars themselves. The use of actual car-interior leather in bracelets, carbon fabric in bags, and specific model references in the Vintage line keeps the collection tethered to the automotive product in a way that Ferrari’s fashion line, which increasingly operates on its own aesthetic terms, does not always prioritize.
For Lamborghini enthusiasts, this distinction matters. The collection feels like it was designed by people who think about cars first and clothing second, which is exactly the priority most owners and fans would prefer. Whether Lamborghini eventually follows Ferrari into more ambitious fashion territory remains an open question, but for now, the approach is coherent.
The Enthusiast Verdict: Worth Your Attention, With Caveats
Lamborghini has not announced pricing for any of these items, nor has the company specified whether certain pieces are limited editions or ongoing catalog offerings. These items are generally available through the official Lamborghini online store and authorized dealerships, which at least provides a clear purchasing path.
The collection’s strongest pieces are the ones with the most direct material or design connection to the cars: the interior-leather bracelets, the honeycomb-weave blazer, the carbon fabric bags. These are items where the Lamborghini provenance adds genuine differentiation rather than just a logo premium. The Vintage bomber jacket, with its heritage model references and period-appropriate silhouette, also stands out as something a Lamborghini enthusiast could wear with conviction rather than ironic self-awareness.
The weaker entries are predictable. Logo T-shirts in bright colors and generic cotton polos with racing emblems will always exist in these collections, and they serve their purpose as accessible entry points. The real test will be build quality and material feel in hand. A cool wool blazer with a reflective undercollar is a compelling concept on paper. Whether it delivers the kind of craftsmanship that justifies whatever Lamborghini charges for it will determine whether this collection earns repeat buyers or remains a one-time curiosity for brand loyalists looking for a conversation starter.
