Temerario Tricolore at Monterey: How Lamborghini’s Ad Personam Program Turns National Pride into a Buyer’s Canvas

The Temerario Tricolore Arrives at Monterey Car Week

Lamborghini chose The Quail, A Motorsports Gathering, to pull the cover off the Temerario Tricolore, a bespoke configuration of the Temerario HPEV that wraps the Italian flag across the bonnet of the company’s newest mid-engine supercar. Sharing the Monterey Car Week stage with the world premiere of the Revuelto SV, the Tricolore served a different purpose: less about raw performance headlines, more about demonstrating what Lamborghini’s Ad Personam personalization department can achieve when given a national theme and a blank canvas.

The Tricolore name has not appeared on a Lamborghini since the Gallardo LP 550-2 Tricolore in 2011. That car commemorated the 150th anniversary of Italian unification with a flag stripe and rear-wheel drive. Fifteen years later, the stripe returns on a twin-turbo hybrid V8 platform, and the gap between those two cars tells you everything about how quickly the supercar world moved while the badge sat dormant.

Lamborghini describes the Tricolore as a collaboration between Centro Stile and the Ad Personam studio, and the timing is deliberate. The company is celebrating Ad Personam’s 20th anniversary, so the Tricolore functions as a rolling showcase of what that program can produce when guided by a coherent creative brief rather than a customer’s scattered wish list. That thesis, that bespoke craft is the emotional bridge between Lamborghini’s analog past and its electrified future, runs through every detail of this car.

Twenty Years of Ad Personam: Why the Anniversary Matters for Buyers

Ad Personam launched two decades ago as Lamborghini’s answer to a straightforward market reality: buyers who spend half a million dollars or more on a car do not want to see their exact specification parked at the next Cars and Coffee. The program operates out of a dedicated studio at the Sant’Agata Bolognese headquarters, where customers work with a Vehicle Configuration Specialist to select materials, finishes, stitching, graphics, and color combinations that go well beyond the standard configurator.

One report indicates that individual Ad Personam options can range from roughly $1,500 for a modest interior accent to well over $140,000 for a full bespoke paint treatment. Based on available reporting, leaked Temerario option sheets have shown single paint colors priced at $16,500, which gives some sense of the financial ceiling when a customer starts layering requests. The Tricolore’s three-tone exterior, custom interior embroidery, and coordinated hexagonal motifs would sit comfortably at the upper end of that spectrum.

For prospective Temerario buyers, the practical takeaway is worth noting: the Tricolore proves that Ad Personam’s scope on the new platform extends to full livery-level design integration, not just color swaps and stitching changes. Two additional bespoke Temerario configurations already appeared at the 2026 Goodwood Festival of Speed, confirming the pipeline is active and that Lamborghini considers personalization central to the car’s identity from launch, not an afterthought bolted on later in the production cycle.

From Gallardo to Temerario: The Tricolore Lineage

The original Gallardo LP 550-2 Tricolore was a pointed statement. Released in 2011, it paired a naturally aspirated 5.2-liter V10 with rear-wheel drive and a flag stripe that ran from nose to tail. Lamborghini produced it in limited numbers with a clear commemorative purpose, and then the Tricolore name went quiet for a decade and a half.

Its return on the Temerario carries the same patriotic DNA but applies it to an entirely different kind of machine. Where the Gallardo was analog and atmospheric, the Temerario sits on a hybrid architecture with a 4.0-liter twin-turbo V8 and three electric motors producing a combined 920 CV. Its combustion engine reaches 10,000 rpm, a figure Lamborghini says sets a new benchmark for production super sports cars. The flag stripe remains, but the car underneath it represents a generational leap in powertrain complexity.

What connects the two editions is intent. Both use design to assert national identity at a moment when the brand is navigating a major technical transition. In 2011, the shift was from the Gallardo toward the Huracan. Now it is from naturally aspirated engines toward electrified hybrids. The Tricolore name, used sparingly, functions as a cultural anchor: a reminder that the engineering may change, but the provenance stays Italian. That continuity is precisely the story Ad Personam exists to tell.

The Two-Tone Design and Interior Details

Lamborghini says the exterior uses a two-tone composition: Blu Marinus Shiny on the lower body and Bianco Monocerus across the upper surfaces, including the doors and fenders. Glossy Nero Noctis accents appear on the mirrors, wheels, engine cover, and rear section. The result, visible in official imagery, is a car that reads as white from a distance but reveals its deep blue lower half as you approach, with the bonnet’s green, white, and red graphic providing the focal point. Red brake calipers add a sporting accent that ties into the tricolore palette without being subtle about it.

Inside, Nero Ade upholstery is paired with Rosso Alala contrast stitching. A hexagonal motif recurs throughout the cabin, linking the interior to the Temerario’s exterior design language and Lamborghini’s broader geometric identity. Tricolore lettering is embroidered on the door panels, and a bespoke silhouette of the car appears in the rear cabin trim. These are small details, but they illustrate the kind of coordinated design thinking that separates an Ad Personam project from a standard options-list build. Every surface reinforces the same narrative of Italian craftsmanship rather than simply offering a menu of upgrades.

Forum discussion among Temerario buyers tends to focus on spec choices like roof color and wheel finish, and the Tricolore’s approach to the black roof and Nero Noctis wheel treatment will likely influence how owners think about contrast on their own builds.

How Lamborghini’s Bespoke Strategy Compares to Rivals

Every major supercar manufacturer now operates a personalization program. Ferrari’s Tailor Made, McLaren’s MSO, Porsche’s Exclusive Manufaktur, and Aston Martin’s Q division all promise a similar pitch: your car, your way, finished by hand. The competitive question is not whether these programs exist but how deeply they integrate into the brand’s identity and product strategy.

Lamborghini’s approach with Ad Personam leans heavily on emotional storytelling. The Tricolore is a good example: it uses national symbolism and heritage to frame what is essentially a paint-and-trim exercise as a cultural statement. Ferrari’s Tailor Made program operates with a similar philosophy, often tying one-off creations to racing history or regional identity. Where Lamborghini differentiates is in volume and accessibility. Ad Personam is available to every buyer across the lineup, from the Urus SE to the Revuelto, and the company positions it as a core part of the ownership experience rather than an invitation-only tier.

For the buyer weighing a Temerario against a Ferrari 296 GTB or a McLaren 750S, the depth of personalization available at the point of sale can tip a decision. Lamborghini clearly wants the Tricolore to signal that its bespoke capabilities on the new HPEV platform are already fully developed, reinforcing the broader argument that craft and identity, not just horsepower, define the brand’s electrified chapter.

What the Tricolore Signals About Lamborghini’s Direction

Lamborghini left several details unaddressed. Production numbers for the Tricolore configuration remain unconfirmed. Pricing, beyond what can be inferred from the standard Temerario’s options structure, is not public. Whether the Tricolore will be offered as a catalog configuration or remains a one-off display piece is also unclear.

What the car does confirm is strategic. Lamborghini is using its bespoke program, not just its engineering department, to build the emotional case for the electrified era. The Temerario’s 10,000 rpm V8 and three-motor hybrid system provide the performance credentials. The Tricolore wraps those credentials in a story about Italian identity, craftsmanship, and exclusivity that resonates with the kind of collector who cares as much about provenance as lap times.

According to Stephan Winkelmann, the Tricolore “celebrates the values that define Lamborghini: visionary design, technological innovation, uncompromising performance and the excellence of Italian craftsmanship.” Strip away the corporate polish and the message is plain. Lamborghini wants you to know that its hybrid future will still feel handmade, personal, and distinctly Italian. Parked on the lawn at The Quail beside the Revuelto SV, the Temerario Tricolore made that argument in three colors, and Ad Personam’s 20th anniversary gave it the perfect stage.

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