Lamborghini Opens the Revuelto’s Development Diary on Camera
Lamborghini is doing something it rarely does: letting its two most senior technical voices sit in front of a camera and explain themselves. Chief Technical Officer Rouven Mohr and Head of Design Mitja Borkert star in a new video series walking viewers through the engineering and design decisions behind the Revuelto, the company’s first V12 plug-in hybrid. The first installment dropped shortly after the car’s March 29, 2023 unveiling, with two more promised.
The format is a deliberate choice. Lamborghini could have released another cinematic sizzle reel or a spec-sheet infographic. Instead, it chose to put the people who actually built the car in the frame and let them speak in specifics. The audience is not the general public. It is the existing Lamborghini faithful, the owners and enthusiasts who watched the Aventador’s decade-long reign and now need to be convinced that bolting electric motors onto a V12 was an act of ambition, not surrender. That conviction is the thread running through every frame of this series, and it shapes everything from Mohr’s engineering rationale to Borkert’s design philosophy.
Why Lamborghini Chose Transparency Over Spectacle
The Revuelto replaced the Aventador, a car whose naturally aspirated V12 and single-clutch gearbox became almost defiantly analog by the end of its production life. For a certain kind of Lamborghini buyer, that rawness was the point. Announcing its successor as a 1,001 hp plug-in hybrid with three electric motors and an 8-speed dual-clutch transmission was always going to provoke skepticism among purists.
Lamborghini’s response was to make the development process itself the product. Mohr’s opening statement frames the entire project around a single question: how do you move a brand’s identity into an electrified era without losing the qualities that made people care in the first place? That framing mirrors the exact concern circulating on enthusiast forums and social media since the Revuelto’s announcement. Multiple owners and followers in online communities raised precisely this question: does hybridization dilute or enhance the V12 experience?
Ferrari and McLaren both launched hybrid flagships before the Revuelto, but their communication strategies leaned heavily on performance metrics and track validation. Lamborghini’s approach is more emotional and philosophical, reflecting a brand that understands its audience buys on feeling as much as specification. Whether that resonates more effectively with buyers remains an open question, but the intent is clear: reassure the faithful by showing them the thinking, not just the results.
Rouven Mohr on the Architecture That Changed Everything
Mohr describes the Revuelto as the first Lamborghini built on a completely new architecture, and the engineering scope supports that claim. The car sits on a new carbon fiber monocoque rather than an evolution of the Aventador’s tub. Its 6.5-liter naturally aspirated V12 produces 814 hp at 9,250 rpm, paired with three permanent magnet electric motors contributing an additional 187 hp for a combined system output of 1,001 hp and 783 lb-ft of torque.
Two of those electric motors drive the front wheels independently, making the Revuelto Lamborghini’s first car with electric all-wheel drive. The third integrates into the new 8-speed Graziano dual-clutch gearbox, replacing the Aventador’s famously agricultural single-clutch unit. A 3.8 kWh lithium-ion battery pack enables a short all-electric driving mode.
The CTO is careful to position these changes as additive rather than compensatory. Lamborghini says the car reaches 62 mph in 2.5 seconds and exceeds 217 mph flat out. Those numbers matter, but Mohr’s emphasis in the video falls elsewhere: on the sensation of the powertrain, the integration of electric torque-vectoring at the front axle, and what he calls an “unprecedented sound” from the hybrid V12. That last claim is the one enthusiasts will scrutinize most closely. Lamborghini chose not to detail the specific acoustic engineering in this first installment, leaving one of the most emotionally charged questions about the car partially unanswered for now. The omission feels strategic: it gives the remaining episodes a reason to exist and keeps the purist audience leaning in.
Mitja Borkert’s Design Brief: Every Surface Earns Its Place
Borkert’s segment reveals a design philosophy that sounds deceptively simple. He states that every surface on a Lamborghini must be a “high-performance surface,” meaning no panel exists purely for aesthetics without also serving an aerodynamic or structural function. For the Revuelto, the parameters included preserving the classic Lamborghini silhouette, maintaining the cabin’s aggressive forward rake, and ensuring the V12 engine remained visually exposed and celebrated through the rear glass.
The result reads unmistakably as a Lamborghini from any angle, complete with signature scissor doors, but introduces a cleaner, more sculpted surfacing language that Borkert intends to define the brand for the coming decade. The design team’s stated goal was to make the Revuelto “innately recognizable” without relying on retro pastiche, a balance the Countach LPI 800-4 limited edition explored from the opposite direction by leaning heavily into nostalgia.
What Borkert does not discuss in detail is how the hybrid hardware constrained or liberated the design. Packaging three electric motors, a battery, and a new transmission alongside a mid-mounted V12 inevitably affects proportions and cooling requirements. The Revuelto is longer than the Aventador at 4,947 mm and wider at 2,033 mm body-only, but stands at a nearly identical 1,160 mm tall. How those dimensions translate to visual presence on the road, and whether the car’s proportions feel more GT than supercar in person, is something the video series may address in later installments. For now, Borkert’s segment reinforces the same thesis Mohr advances from the engineering side: every decision was filtered through the question of whether it preserved or advanced the Lamborghini identity.
The V12 Sound Question Lamborghini Still Needs to Answer
Mohr’s claim of an “unprecedented sound” from the Revuelto’s hybrid powertrain is, for many enthusiasts, the single most important assertion Lamborghini can make. The naturally aspirated V12 wail of the Aventador, the Murciélago, and the lineage stretching back to Giotto Bizzarrini’s original engine architecture is arguably the most emotionally potent element of owning a V12 Lamborghini. Car and Driver described the Revuelto’s V12 sound as “glorious” in its instrumented test, noting the absence of turbochargers preserves that character.
Keeping the engine naturally aspirated was a critical decision, and one that speaks directly to the series’ central argument about protecting brand DNA. The Temerario, Lamborghini’s new V8 entry-level car, uses a twin-turbocharged 4.0-liter unit. That the flagship retained natural aspiration signals where Lamborghini draws the line on character compromise. The electric motors add low-speed torque and enable silent urban driving on battery alone, but the V12’s acoustic signature at full throttle remains unfiltered by forced induction.
Two more installments are promised. If the company is smart, at least one will dedicate serious time to the sound engineering, because that is the question its most devoted audience will not stop asking until it is answered with evidence, not adjectives.
How This Fits Lamborghini’s Broader Electrification Playbook
The Revuelto is not an isolated experiment. It is the first move in a complete lineup electrification. The Temerario follows with its hybrid V8, and the Lanzador concept previews Lamborghini’s first fully electric vehicle, now expected around 2029 according to Car and Driver. Every new Lamborghini from this point forward will carry some form of electrification.
For prospective buyers, the practical takeaway is straightforward: if you want a Lamborghini V12 without electric assistance, the window closed with the Aventador Ultimae and the Invencible/Auténtica one-offs. The Revuelto is what the V12 Lamborghini is now. One source reports the 2026 Revuelto carries an MSRP of $608,358, positioning it firmly above the Temerario and in direct competition with Ferrari’s hybrid flagship offerings.
The broader signal from this video series is that Lamborghini wants to own the narrative around its electrification, not cede it to reviewers or social media speculation. Putting the CTO and Head of Design on camera, speaking in their own words about trade-offs and priorities, is a form of accountability that most manufacturers avoid. Whether the remaining installments deliver the depth enthusiasts expect will determine if this series becomes a genuine reference point or a footnote in the Revuelto’s launch cycle. The engineering, at least on paper and in early independent testing, suggests Lamborghini built the car to back up the talk. More importantly, the company seems to understand that in the hybrid era, the hardest thing to sell is not horsepower but continuity of soul.
