The Urus linked Lamborghini’s geometric styling DNA and world-class performance, with a 5-seater configuration and ample storage space. It was like a dream/nightmare for every Lamborghini enthusiast. The fans could now experience a Lamborghini with their friends and family sitting in the backseats, but would it be the end of an era? Thankfully, Lamborghini supercars have been better for it. Just like the Porsche Cayenne, the Urus brings a ton of new customers to the brand, allowing more budget to create limited production supercars.
The Urus is a very important car and money maker for Lamborghini so for 2023 we are getting mild refresh. The base variant is now the Lamborghini Urus S, and a performante version is added to the lineup.
Today we’ll focus on the “base” Urus S.
Heavily Improved Exterior Styling
When the Urus first came out, it looked sporty but not as sophisticated as some of the raging bull’s other vehicles. Over time, the designers improved the Urus and spruce it up a bit. Now, the SUV looks seriously good. It has hexagonal patterns all around, bits of carbon fiber accentuating the paint job, and athletic lines to bring out the menacing look of a Lamborghini. But the devil is in the details and that’s what makes the Urus S a class above its predecessors.
The most evident change is in the front fascia, where the front bumper is entirely new with a grille that is much better than previous models. You can spot a few extra slits on the vehicle’s grille that almost gives way to a new ‘’nose’’. Moreover, you can also see the black skid plate, painted in a matte finish, which gives an interesting outlook to the Urus S.
The hood also has a slight bend in the middle that accentuates the new nose and the Lamborghini logo that divides them both. But the highlight is definitely the set of air vents on the hood that not only divert airflow from the front to the sides but also allow hot air to escape the engine chamber. You can have them in a contrasting carbon fiber finish, gloss black color, or body matching color.
Not a lot has changed on the sides, except for the base rim design which changes almost every year. You can even opt for your favorite design and have it fitted onto your Urus S. It is an optional feature that most buyers love.
The rear end of the crossover looks pretty much the same at first glance. But you can notice it is sleeker than before. The twin exhaust setup has a new outlook, thanks to the new rear bumper design. The exhaust tips are available in black matte, black chrome, or brushed steel finish.
Like always, Lamborghini also offers you the choice to add additional upgrades to your vehicle. You can opt for a rear spoiler, rooftop rails, chrome accents, and much more to improve the cosmetic appearance of your Urus S.
When it comes to the paint job, Lamborghini offers a host of different colors to Urus S buyers. You can choose from more than 70+ color schemes and match that with the interior colors for extra contrast. Not many other marques have such offers, but since you are paying a lot of money to Lamborghini you should expect some sort of flexibility.
Spacious and Practical Interior
Performance is not the only consideration in the Lamborghini Urus S. Thanks to the SUV’s spacious interior, and practicality aspect, there are a ton of high-tech gadgets and features inside that you can only find in luxury SUVs. And when you pay $200,000+ for your SUV, you can expect the best of the best of every single thing you will see or touch.
To start, you get a cockpit-style cabin with all the relevant controls within your arm’s reach. The center console has a widescreen, touch panels, buttons, and dials to give a very futuristic feel to the driver. You can access all the crossover controls through these buttons, while also having enough space in the same area to keep two cups of coffee.
Yes, the Urus S builds on all the shortcomings of the brand’s coupe sportscars. It has all those features that a Lamborghini would dream of!
Did we mention the seating capacity? That’s one area where the Lamborghini Urus S excels. It can seat up to 5-people with relative ease. Yes, you might have to sacrifice a bit of head space, since the SUV has a sloping roof. But that is not a very hard pill to swallow, given you are getting plenty of other things from the Urus S.
Thrilling Performance Dynamics
The Lamborghini Urus S is an SUV that doesn’t fall short in the performance department. In fact, it is a force to be reckoned with when compared to its competitors.
Under the hood, you’ll find a 4.0L V8 that is standard on all Urus models. But in the Urus S, this same engine rumbles and roars to make 657 hp and 627 lb-ft of torque. The power unit is teamed up with an 8-speed automatic transmission that delivers power to all four wheels. In other words, the Urus S has a complete performance package for street and off-road driving.
What’s more interesting is the acceleration capability of this bulky SUV. The Lamborghini Urus S can accelerate from 0-60 mph in 3.5 seconds. That’s beyond impressive for a crossover SUV, but something you should expect from a brand like Lamborghini.
World-class Handling in One Package
The Lamborghini Urus S is a much-improved version of the model’s previous iterations. It comes with an air suspension setup, that allows remote ride height adjustment and an overall more comfortable drive. When needed, the suspension stiffens up to tackle corners with perfection. In straight lines, the Urus S is not shabby either. You can drive the SUV to its 190-mph top speed and still feel stable and secure.
The story with off-road driving or hill-climbing is also similar. The V8 engine allows you to extract every bit of performance – at the right time – to get the most out of your excursions. The all-wheel-drive system helps in this regard.
All in all, the drive quality, performance, and handling in the Lamborghini Urus S are second to none.
The Lamborghini Urus S has numerous safety features that are necessary in today’s automotive world. The SUV has driver assist features, including adaptive cruise control, blind spot monitoring, rear-cross traffic alert system, self-parking assist, night vision camera, and plenty more.
You even get airbags all around the car for maximum crash protection. In that regard, the rigid and well-built chassis also plays an important role.
The Lamborghini Urus S has a long list of potential competitors. However, the toughest competition comes from German manufacturers. We are talking about BMW, Porsche, Audi, and their like.
The Urus S SUV stands almost on par with vehicles like the Audi RS Q8, BMW X6 M, BMW X5 M, and Porsche Cayenne Turbo. But the main competitor will be the Ferrari Purosangue SUV.
Ferrari has always been Lamborghini’s main competitor and these two have been at each other’s throats for decades. SuperSUV will most likely be a thing for a while now that both Italian manufacturer are fighting for supremacy
How Much Does A Lamborghini Urus S Cost?
The Lamborghini Urus S SUV has a starting price of $235,000. It is a bit on the expensive side, but when you are buying a Lamborghini you have to expect a price bracket like that. After all, the prestige, legacy, and popularity of the brand deserve a premium price.
Lamborghini Urus S Specs
|Vehicle Type||Front-engine AWD, 5-passenger, 4-door SUV|
|Engine||4.0L V8 engine|
|Power||657 hp @6,000 rpm|
|Transmission||8-speed dual-clutch automatic|
|Acceleration||0-62 mph in 3.5 seconds|
|Top Speed||190 mph|
|Comb. Cons.||16.7 mpg|
|Comb. C02||Emissions: 320g/km|
|Dry Weight||4,843 lbs.|
The Lamborghini Urus S is the SUV you see in your dreams. It is the vehicle that people dream of owning one day. It’s no wonder, every influencer, model, celebrity, and businessman is looking to get their hands on one. The Lamborghini Urus S is, after all, the vehicle that is perfect for a family and a weekend getaway with friends.
Lamborghini Urus S Official Image Gallery