Older articles
Browse the full archive — every Lamborghini story we've published, page by page.
A €35 Huracán EVO: How Lamborghini and Ravensburger Are Building Brand Loyalty, 108 Pieces at a Time
Lamborghini and Ravensburger, the German games company best known for its traditional jigsaws and board games, have collaborated on a product that sits at the opposite end of the price spectrum from anything in Sant’Agata’s showroom: a 1:18 scale 3D puzzle of the Huracán EVO, priced at a recommended
VIDEO: NEW Lamborghini Aventador SVJ Review: The ULTIMATE Supercar? 4K
https://www.youtube.com/watch?v=MRs0PSM6Ffs
VIDEO: 2020 Lamborghini Aventador SVJ Roadster POV Test Drive
https://www.youtube.com/watch?v=WGxsZjy73VQ
10,000 Aventadors Later, Lamborghini’s V12 Flagship Wrote the Playbook for a Decade of Supercar Dominance
Chassis number 10,000 rolled off the line in Sant’Agata Bolognese wearing Grigio Acheso paint over a Rosso Mimir livery, with an Ad Personam interior finished in Rosso Alala and black. Lamborghini says this milestone car is an Aventador SVJ Roadster destined for the Thai market, a fitting capstone f
LAMBORGHINI BUILT THE 10,000TH AVENTADOR
In 2021 the Lamborghini Aventador range will celebrate her 10th anniversary, but another important milestone has been reached in September 2020 the 10,000th Aventador was completed on the assembly in Sant’Agata, one of the limited-edition Aventador SVJ Roadster, finished in Grigio Acheso combined with Rosso Mimir livery and a bespoke Rosso Alala and Nero interior,…
Lamborghini’s $18,000 Cervélo R5 Bicycle: Brand Strategy on Two Wheels
Lamborghini and Cervélo Cycles collaborated on the Cervélo R5 Automobili Lamborghini Edition, a carbon fiber road bicycle limited to just 63 units worldwide and priced at $18,000. The number is deliberate: 63 for the year Ferruccio Lamborghini founded his company in Sant’Agata Bolognese. The bike we
Target Racing Claims First Victory at Nürburgring in Lamborghini Super Trofeo Europe
Kevin Rossel and Alberto di Folco gave Target Racing its first Lamborghini Super Trofeo Europe victory in Race 2 at the Nürburgring, and they earned it the hard way: absorbing a post-race time penalty and still holding enough margin to keep the trophy. Starting third on the grid following Friday’s s
1971 MIURA SV SELLS FOR RECORD BREAKING PRICE AT AUCTION
After building cars for only three years in 1966, Lamborghini put one of the most beautiful cars ever in production, the first production road car with a massive V12 engine put transversely mid-mounted, never seen before in the world, the Lamborghini Miura would become a milestone in the history of Automobili Lamborghini SpA and make the marque…









