Writes about grand tourers, luxury flagships, and the finer side of automotive life. Believes a great GT should be as comfortable crossing continents as it is crossing the speed limit.
Lamborghini closed 2018 by staging a hidden-camera experiment in a toy shop and turning it into the single most effective piece of brand content the company produced all year. The premise was disarmingly simple: children browsing for toy cars were told that all the Lamborghini models were sold out,
On December 13 and 14, 2018, Lamborghini organized what it called the “Christmas Drive,” a 750-kilometer winter tour through the Italian Alps that paired a fleet of Urus SUVs with a single, meticulously restored LM002. The route wound through South Tyrol’s mountain passes before stopping at the old
Lamborghini’s Squadra Corse motorsport division confirmed the full 2019 Lamborghini Super Trofeo North America calendar in late November 2018, revealing a five-round season built around a clear strategic arc: open at a fresh venue, embed the championship alongside IMSA’s biggest weekends, then funne
On November 21, 2018, more than 200 customer-owned Lamborghinis converged on the Yokohama Super Factory film studio for Lamborghini Day Japan 2018, one of the brand’s most ambitious owner gatherings anywhere in Asia. The occasion had a clear focal point: the Asia Pacific premiere of the Aventador SV
Single-make championships live or die by a simple question: does the ladder actually produce champions, or does it just produce laps? The sixth Lamborghini World Final, held at the Autodromo Vallelunga Piero Taruffi outside Rome in November 2018, answered emphatically. Across four classes, four dist
When Lamborghini Squadra Corse pulled the covers off the Urus ST-X Concept at the 2018 World Finals, the car itself was only half the story. The other half was the program wrapped around it: a single-brand championship combining circuit and off-road racing, delivered as a complete “arrive and drive”
When Lamborghini’s motorsport division unveiled the SC18 in November 2018, it was not simply showing off another fast car from Sant’Agata Bolognese. Squadra Corse was announcing a new identity. For the first time, the racing department that builds Lamborghini’s GT3 and Super Trofeo entries had creat
When Lamborghini confirmed the full 2019 Super Trofeo calendar in late 2018, it looked like routine housekeeping: dates, venues, format tweaks. The schedule, though, amounted to a deliberate repositioning of the company’s global customer-racing platform. New circuits in Alabama, the Netherlands, and
From November 15 to 18, the Piero Taruffi circuit at Vallelunga outside Rome will host the sixth edition of the Super Trofeo World Final, the single weekend that crowns continental and overall world champions from the European, North American, and Asian series. The venue carries weight: Vallelunga s
In October 2018, Lamborghini loaded seven brightly colored Urus Super SUVs onto the volcanic island of Iceland and pointed them south. The mission was called Avventura, the latest installment in a series of expeditions the company organizes to put its vehicles in landscapes that look nothing like Mo
