How Lamborghini Turned 20 Million Instagram Followers Into a Digital Lifestyle Empire
On June 10, 2019, Lamborghini celebrated 20 million Instagram followers the way only Sant’Agata Bolognese could: by putting a Huracán EVO on display with a custom license plate reading #20MILLION. Chairman and CEO Stefano Domenicali recorded a personal greeting posted to LinkedIn and Twitter, photog









