Writes about grand tourers, luxury flagships, and the finer side of automotive life. Believes a great GT should be as comfortable crossing continents as it is crossing the speed limit.
Lamborghini chose Art Basel in Miami Beach to debut the Huracán Sterrato, and the venue tells you almost as much as the car itself. An off-road supercar at an international art fair is a calculated provocation, the kind of move designed to frame a lifted, cladded, rally-light-equipped V10 coupe as s
When Lamborghini officially reopened its Prague showroom in late November 2022, the evening carried more weight than a typical ribbon-cutting. The refurbished 265-square-meter space in the Praha-Smichov district now reflects the company’s updated corporate identity, and the guest list underscored ho
Lamborghini moored a two-story, glass-walled pop-up lounge at the Marsa Arabia marina inside The Pearl Doha, timed to overlap with the 2022 FIFA World Cup and the concentration of global wealth that event pulled into Qatar. Spanning 320 square meters across its two decks, the structure served as the
Lamborghini has never been shy about noise, but “The Engine Songs” marks the first time the company tried to prove, mathematically, that its V12 is a musical instrument. Working with music producer Alex Trecarichi and its own sound engineers, Sant’Agata created three 24-track Spotify playlists, one
On November 11, 2022, 180 Lamborghinis gathered at Tokyo’s Sea Forest Waterway, the rowing venue built for the 2020 Olympics, for the annual Lamborghini Day Japan. Over 150 of those cars rolled out in a sunset parade that wound from Ariake Garden through Toranomon, Hibiya, Yurakucho, and Ginza befor
Lamborghini dropped the visual wraps on the Huracán Sterrato today, confirming what months of teaser videos hinted at: a V10, all-wheel-drive supercar engineered to leave the pavement behind. The official world premiere follows on November 30 at Art Basel in Miami, the first time Lamborghini will us
By November 2022, Lamborghini could point to its best nine months ever in financial terms: 7,430 cars delivered between January and September, an 8% climb over the same window in 2021, paired with the permanent retirement of the pure V12 combustion engine. The final Aventador rolled off the Sant’Aga
On November 3, twenty-four students traded classroom desks for Lamborghini’s dedicated teaching rooms inside the Sant’Agata Bolognese headquarters, beginning a six-month hands-on training phase under the DESI (Dual Education System Italy) program. Now in its fifth edition, DESI places young vocation
Forty Lamborghinis spent five straight days threading through the karst towers of Guangxi province, covering more than 1,100 kilometers from the resort town of Yangshuo to the border city of Chongzuo. The 2022 Esperienza Giro China, now in its eighth consecutive year, set a new distance record for t
For the second consecutive November, Lamborghini dealers worldwide are marshaling their client bases for a coordinated display that looks, sounds, and feels like nothing else in the supercar world: the Movember Bull Runs. The premise is disarmingly simple. Owners apply a black mustache decal to the
