Writes about grand tourers, luxury flagships, and the finer side of automotive life. Believes a great GT should be as comfortable crossing continents as it is crossing the speed limit.
Lamborghini Polo Storico chose the frozen lake of St. Moritz and THE ICE Concours d’Elegance as the stage for its first public act of the brand’s 60th-anniversary year. The star of the weekend was not a pristine, numbers-matching concours queen. It was a dark green Miura P400 S covered in rivets, be
Lamborghini did not mark its 60th anniversary with a single gala or a limited-edition press conference. Instead, the company built a calendar of events stretching from January through November 2023, touching every major market where it sells cars. Celebrations opened on January 19 with a remodeled L
Lamborghini delivered 2,721 vehicles in the United States during 2022, a 10 percent increase over the prior year and another record for the brand’s single largest global market. California accounted for roughly a quarter of those sales, followed by Florida at 19 percent. Those two states alone repre
The Automobili Lamborghini Museum in Sant’Agata Bolognese reopened on January 20, 2023, with a new name, a completely remodeled interior, and an exhibition titled “THE FUTURE BEGAN IN 1963.” The event officially kicked off Lamborghini’s 60th anniversary year. Rather than mark the occasion with a new
Lamborghini declared 2022 a year of unprecedented global achievement, and the numbers back the claim. One widely cited report indicates the company delivered 9,233 vehicles worldwide, a 10% jump over 2021, while turnover reportedly reached €2.38 billion (a 22% increase) and operating income surged 5
In a one-make series where every car shares the same chassis, engine, and aerodynamic package, the tyre is the single largest variable a supplier can influence. Change the rubber and you change braking points, corner entry behavior, degradation windows, and pit strategy. That is precisely what Lambo
Lamborghini Squadra Corse confirmed the full 2023 Super Trofeo championship calendars in December, laying out 18 rounds across three continental series touching four continents. The calendar reads like a strategic blueprint for the brand’s 60th anniversary year: Super Trofeo Asia returns after a thr
When the Automobili Lamborghini Museum in Sant’Agata Bolognese reopened on December 23, 2022, after a brief closure, it carried an entirely new name and a sharper purpose. Previously known as MUDETEC (the Museum of Technologies), the space now operates as the Lamborghini Automobile Museum, a shift t
Lamborghini and Los Angeles streetwear label Rhude chose Art Basel Miami to debut a capsule collection built around the Huracán Sterrato, the brand’s first all-terrain supercar. Stephan Winkelmann, Lamborghini’s Chairman and CEO, joined Rhude founder and creative director Rhuigi Villaseñor at the La
On November 26, 2022, more than 200 Lamborghini owners filled the Silverstone paddock for one of the brand’s most visually striking gatherings of the year. Huracáns, Aventadors, and Urus SUVs, many wearing oversized white Movember mustache decals across their hoods, had assembled at UK dealerships e
