Writes about grand tourers, luxury flagships, and the finer side of automotive life. Believes a great GT should be as comfortable crossing continents as it is crossing the speed limit.
On June 15, 2023, Lamborghini rolled an Arancio Apodis Revuelto onto the floor at Ubisoft Forward Live in Los Angeles, placing its hybrid V12 flagship squarely in front of the gaming media and digital creators who shape how millions of younger enthusiasts first encounter a supercar. The announcement
Lamborghini Japan chose Ariake Arena, the Tokyo 2020 Olympic volleyball venue, to premiere the Revuelto to more than 500 guests on June 6. The company says it was the first automaker to host an event at the arena, but the real significance lay elsewhere: Lamborghini wanted a stage large enough to ho
Automobili Lamborghini and Italian bicycle maker 3T have expanded their collaboration with two new carbon fiber models: the Racemax x Automobili Lamborghini, a gravel bike, and the Strada x Automobili Lamborghini, the partnership’s first dedicated road bike. Both were designed in conjunction with La
Federico Foschini, Lamborghini’s Chief Marketing and Sales Officer, used a recent series of short films to articulate something more pointed than a typical product walkthrough. His subject: the Revuelto, the company’s first V12 plug-in hybrid, and the strategic reasoning that shaped it. The films po
When Lamborghini launched the fourth edition of The Real Race, its Super Trofeo Esports championship, in May 2023, the program carried a prize no other automaker’s virtual competition could match: the winner would become a factory driver for the newly formed Automobili Lamborghini Esports Team. Not
Six weeks after the Revuelto’s official unveiling in late March 2023, Lamborghini chose Motor Valley Fest in Modena to give Italian and international enthusiasts their first chance to see the car in person. The fifth edition of the festival ran May 11 through 14, a four-day showcase for the Emilia-R
Lamborghini gathered 30 female owners from across the United States at the Mayflower Inn & Spa in Washington, Connecticut, for the inaugural edition of SHEdrivesalambo. The three-day event combined scenic rallies through the Connecticut countryside and Hudson Valley with a personalized track driving
Lamborghini reported its strongest first quarter ever in early 2023, posting €728 million in turnover, a 22.8% jump over the same period in 2022, alongside operating income of €260 million and a profitability margin of 35.7%. In any industry those numbers would turn heads. In one where each unit req
Lamborghini is doing something it rarely does: letting its two most senior technical voices sit in front of a camera and explain themselves. Chief Technical Officer Rouven Mohr and Head of Design Mitja Borkert star in a new video series walking viewers through the engineering and design decisions be
One week after the Revuelto’s global reveal on March 29, 2023, Lamborghini flew its top brass to Manhattan for something far more intimate than a typical auto show stand. On the evening of April 4th, the Lamborghini Lounge NYC in the Chelsea Arts District hosted the car’s US premiere: a private rece
