Writes about grand tourers, luxury flagships, and the finer side of automotive life. Believes a great GT should be as comfortable crossing continents as it is crossing the speed limit.
At the Dubai Airshow 2023, Lamborghini’s regional head for the Middle East and Africa, Paolo Sartori, handed the keys to a specially modified Urus Performante to Major General Ahmed Mohammed bin Thani, acting commander-in-chief of the Dubai Police. The ceremony formalized what Lamborghini describes
At Florence’s Stazione Leopolda on January 11, 2024, Automobili Lamborghini and Tod’s staged the debut of their first co-branded footwear collection during Pitti Uomo, the menswear trade fair that functions as Italian fashion’s annual opening argument. The installation placed two Lamborghini Revuelt
Lamborghini’s Esperienza Avventura program recently brought an exclusive group of European clients to Oman for a four-day driving tour covering 821 km of terrain that most luxury SUV owners will never see outside a screensaver. Eight Urus S models, three Lamborghini professional drivers, support veh
In December 2023, Lamborghini did something no one would have predicted a decade ago: it launched a persistent virtual world built around a car that does not yet exist. “Lamborghini Lanzador Lab: The Official Design and Drive Experience” dropped onto Roblox, handing the platform’s massive daily user
Automobili Lamborghini announced its formal admission to the Italian Revenue Agency’s cooperative compliance program, effective from the 2022 tax year. The application process began in May 2022 and concluded on December 18, 2023. This voluntary program, established under Legislative Decree 128/2015,
For the first time since the Lamborghini Lounge NYC opened in Chelsea’s Arts District in spring 2021, the space welcomed walk-in visitors. The occasion: a 60th anniversary exhibition titled 60 Years of Artistry in Motion, running December 15 and 16, 2023, from 10 a.m. to 3 p.m. EST. The show collect
Lamborghini opened its Ho Chi Minh City showroom on December 14, 2023, choosing a location inside the Hilton Saigon Hotel in District 1, the city’s financial and cultural core. The timing was deliberate: the opening coincided with the brand’s 60th anniversary celebrations, and Lamborghini used the o
On December 12, 2023, Lamborghini Chairman and CEO Stephan Winkelmann stood in Rome’s Piazza del Viminale, directly outside the Ministry of the Interior, and handed the keys of a specially equipped Urus Performante to Minister of the Interior Matteo Piantedosi. Head of Police Vittorio Pisani was pre
On December 6, 2023, Andrea Caldarelli put the Lamborghini SC63 at the top of the IMSA collective GTP test time sheets at Daytona International Speedway. His 1m35.027 was the quickest lap any manufacturer posted that day, and it came during the car’s very first appearance on American soil. For a bra
On December 8, 2023, more than 350 Lamborghini owners and partners gathered in central Taipei for a gala dinner that opened the brand’s largest regional anniversary celebration in Asia. The evening pivoted on two reveals: a Huracán Tecnica 60th anniversary edition finished in Grigio Telesto, and the
