Writes about grand tourers, luxury flagships, and the finer side of automotive life. Believes a great GT should be as comfortable crossing continents as it is crossing the speed limit.
For the first time in its 16-season history, the Lamborghini Super Trofeo Europe will race on the support bill of the FIA World Endurance Championship. That alone would be noteworthy. What makes the Imola opener genuinely significant is the timing: the SC63 LMDh prototype makes its European competit
Lamborghini built the Huracán STJ for exactly ten people, and every one of them already owns one. All ten units reportedly sold before the car was even publicly announced, a fact that tells you everything about what the collector market thinks of a naturally aspirated V10 with an expiration date.
Automobili Lamborghini and French racquet specialist Babolat chose the Lamborghini Arena event at Imola to unveil something genuinely unexpected: a padel racquet, designated the BL001, manufactured inside Lamborghini’s own factory. Stephan Winkelmann and Babolat CEO Éric Babolat presented the protot
Lamborghini chose its inaugural Arena gathering, held at Imola Circuit on April 6 and 7, 2024, to unveil a Revuelto that exists as a single specimen: a bespoke commission from the Ad Personam customization program, finished in Grigio Hati gray with Verde Scandal green accents tracing the lower body
Automobili Lamborghini updated its corporate logo for the first time in over two decades, redesigning the charging bull, the surrounding shield, and the brand’s entire visual system. Placed side by side with its predecessor, the new emblem reveals a distinctly different posture, even if a casual gla
Lamborghini crossed the 10,000-delivery threshold for the first time in 2023, moving 10,112 cars globally while posting revenues of €2.66 billion, a 12.1% jump over 2022. The operating result cleared €700 million for the first time, landing at €723 million, up 17.8% year over year. But the figure th
CEO Stephan Winkelmann, Chief Marketing and Sales Officer Federico Foschini, and Lamborghini America CEO Andrea Baldi cut the ribbon on the brand’s first São Paulo showroom in March 2024, turning the Pinheiros district into Lamborghini’s newest retail outpost. The centerpiece of the evening was the
Lamborghini recently opened the doors of its Sant’Agata Bolognese headquarters to an unusual group of guests: the entire first-team squad and technical staff of Bologna FC 1909 Femminile, the women’s football division of one of Italy’s oldest clubs. The visit followed the signing of a two-year spons
Every Lamborghini strategy announcement since the company’s founding has ultimately been judged by a single question: does the car still make the hair on your arms stand up? The expanded Direzione Cor Tauri plan, unveiled by CEO Stephan Winkelmann and the full Board of Management at Sant’Agata Bolog
Lamborghini Squadra Corse and Zynga Inc. have formalized a multi-year agreement that makes the mobile racing game CSR Racing 2 an official partner of Lamborghini’s factory endurance racing program. Announced as Squadra Corse prepares for its historic first season competing in the top classes of both
