The Strategic ‘Why’: Lamborghini’s Lifestyle Expansion
None of this is accidental.
As Car and Driver noted when covering the Tecnomar yacht collaboration, the collection brings Lamborghini DNA to the beach and features angular silhouettes. Available now in both brands’ stores and online, this second capsule draws inspiration from the Countach and the Revuelto and pulls its color palette from Lamborghini’s custom shades.
The real test of any such collaboration, though, is whether the clothing can stand on its own as design rather than functioning as expensive fan merchandise. That question runs through every piece in the lineup.
Collection Details: Design, Materials, and Colors
The lineup covers shirts, shorts, swim shorts, and accessories, all crafted from Italian linen, silk, and towelling. Key items include bright blue and green swim shorts with hexagonal prints, silk resort shirts, a towelling jacquard short-and-shirt set, rashguards, and a newly designed range of matching beach bags and towels.
Lamborghini says the designs incorporate angular silhouettes, with precision tailoring and engineering finesse evident in jacquard and embroidery details. That is marketing language, but the campaign imagery backs it up: the collection includes swim shorts with hexagonal prints, and the collection features angular silhouettes.
The color palette is where the collection gets genuinely interesting for anyone who follows Lamborghini’s paint options. The range features bright Blu Cepheus and Verde Selvans alongside more restrained Blu Okeanus and Bianco tones. Seeing those colors on fabric instead of carbon fiber is a small thrill if you have ever spent time configuring a Lamborghini online at two in the morning. It also reinforces the thesis behind the entire collaboration: these are Lamborghini custom shades, and that origin ties the clothing back to the cars.
From Supercar to Swimwear: Design Translation
The collection’s campaign imagery features both the legendary Countach and the Revuelto, and the pairing is more than set dressing. Orlebar Brown’s challenge was to translate those proportions into something you can actually wear to a pool without looking like you are cosplaying a concept car.
The swim shorts feature hexagonal prints. On fabric, the pattern reads as bold geometric print rather than automotive pastiche, which is the right balance.
The campaign draws on a Miami Beach aesthetic. Miami itself matters here: the coastal setting ties the clothing to the lifestyle context where the collection is most at home.
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Availability and Pricing
The collection launched globally this week through Orlebar Brown and Automobili Lamborghini stores, as well as online. Lamborghini’s official announcement does not include item-level pricing. One source lists swim shorts ranging from approximately $368 to $545, with the overall collection spanning approximately £145 to £495 in British pounds.
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