Writes about grand tourers, luxury flagships, and the finer side of automotive life. Believes a great GT should be as comfortable crossing continents as it is crossing the speed limit.
Luxury automakers do not fly owners across the country, book four nights at Parker Palm Springs, supply a fleet of seven-figure supercars, and stage private track sessions at The Thermal Club three years running unless the return on engagement is measurable. That is the lens through which SHEdrives
At Auto e Moto d’Epoca in Bologna, Lamborghini staged a double act that bookends its entire history. On one side of the Polo Storico stand sits the 350 GT chassis no. 2, the oldest surviving Lamborghini production car, currently undergoing official authenticity certification. On the other, figurativ
When Lamborghini needed a single object to crystallize two decades in the Chinese mainland market, it did not commission a sculpture or a coffee-table book. It built a car. On October 22, 2025, a one-of-a-kind Revuelto finished in Giallo Inti with bold Nero Noctis stripes running the length of its h
Every new Revuelto, Temerario, and Urus SE now ships with five years of scheduled maintenance baked into the purchase price. For cars whose routine service bills can make a BMW M owner wince, that is a meaningful shift in how Lamborghini frames the ownership proposition for its entire electrified li
None of this is accidental.
Lamborghini Squadra Corse confirmed the provisional 2026 calendars for its Super Trofeo championships across Europe, Asia, and North America, and the season carries unusual weight. The three regional series will contest 36 races at 16 circuits spanning three continents and 11 countries, all reserved
Most supercar manufacturers offer a color palette. Lamborghini offers a mythology. The Ad Personam personalization program, launched in 2011 at Sant’Agata Bolognese, now encompasses more than 400 unique paint shades. Lamborghini says each one carries a deliberate narrative: a nod to a Greek deity, a
Berkeley Square now hosts what Lamborghini describes as the most extensive Ad Personam dealer display in Europe for colors and finishes. That is the real story behind the new Lamborghini Mayfair showroom, which Automobili Lamborghini Chairman and CEO Stephan Winkelmann officially inaugurated on Octo
Buried inside a routine corporate announcement from Sant’Agata Bolognese is a detail worth paying attention to: Lamborghini now has someone taking responsibility for a new project dedicated to alternative fuels. Not electrification in the battery-electric sense, not further hybrid integration, but a
Lamborghini recently concluded its Esperienza Giro Toscana 2025, a multi-day driving tour that sent a convoy of owners and their cars through over 500 kilometers of Tuscan countryside. The format stretched across four days of curated routes connecting five-star accommodations, Michelin-starred resta
