Beyond the Badge: Lamborghini’s Diversified Brand Strategy
The guide includes collaborations with LEGO, Clementoni, 3T, 24Bottles, Culti Milano, Macron, Orlebar Brown, Tod’s, Technics, Sonus faber, and Cartiera. A turntable from Technics. Gravel and road bikes from 3T. Ethical accessories from Cartiera, an ethical fashion workshop producing items made of recovered leather and fabric.
The strategy addresses both younger enthusiasts and adults. The breadth of this year’s lineup, spanning apparel, audio, toys, and home goods, reflects that dual focus.
The Engineering of Play: LEGO and Clementoni
The Speed Champions line includes both the Revuelto and the Huracán STO, models that capture the essential proportions of each car without demanding a weekend of construction time. Also in the toy range is the LEGO Technic remote-controlled Revuelto, a sophisticated model that will appeal to younger builders and enthusiasts alike.
Lamborghini’s press materials also mention Clementoni kits dedicated to the Huracán and Urus, designed to stimulate creativity and manual skill in younger children. These are aimed at the little ones, broadening the age range of the overall toy offering.
Road & Track included the LEGO Technic Ferrari FXX K in its own 2025 gift guide for car lovers, priced around $65. Exact pricing for the Lamborghini LEGO sets in this guide remains unconfirmed by Lamborghini itself, so checking LEGO’s own retail channels is the safest route. Still, the toy tier illustrates the broader thesis: Lamborghini is including products for youngsters and for adult enthusiasts alike.
High-Fidelity Sound: Technics and Sonus faber
The guide includes two audio collaborations, with Technics and Sonus faber, and they could not be more different in ambition. Technics developed a turntable that integrates Lamborghini’s design DNA. For the vinyl enthusiast who also happens to own a Revuelto, the aesthetic coherence is genuine rather than forced.
The visual pairing is striking: angular speaker cabinets mirroring the car’s sharp body lines, finished in a color palette that looks coordinated rather than coincidental.
Lamborghini provides no pricing for either the turntable or the speakers in its press materials. If you find yourself seriously considering the Sonus faber edition, you probably already know your amplifier’s output impedance by heart. Yet the collaboration’s real significance lies in what it says about Lamborghini’s brand ambitions: the company is presenting itself through collaborations across multiple lifestyle categories, with artisanal details and Italian elegance at the fore.
Fashion and Lifestyle: Macron, Orlebar Brown, Tod’s, and Cartiera
The fashion collaborations split between active and refined, but each one ties back to a specific car or design cue rather than floating in generic luxury territory. The Activewear by Macron collection features sporty designs in colors drawn from Lamborghini’s iconic palette, the kind of gear that looks appropriate at a track day warm-up or a Saturday morning run. Orlebar Brown’s beachwear draws inspiration from the reflections of Miami Beach, the sculptural power of the Revuelto, and the boldness of the Countach.
Tod’s contributes loafers and sneakers, and the execution deserves a closer look. For the owner who wants branded footwear that does not scream from across the room, the Tod’s pieces offer a considered option.
Also notable is the partnership with Cartiera, described by Lamborghini as an ethical fashion workshop. Cartiera produces tote bags, smartphone cases, wallets, and key holders from recovered leather and fabric, each personalized with the Automobili Lamborghini shield. Lamborghini does not elaborate on where the recovered materials originate or what percentage of each product uses reclaimed stock.
Active Pursuits and Home Luxury: 3T Bikes, 24Bottles, and Culti Milano
Lamborghini’s collaboration with 3T introduces Gravel and Road bikes bearing exclusive Lamborghini design elements. Lamborghini says the bikes embody a racing spirit, though specific technical details like frame material, component groupset, and weight remain unannounced. For cycling enthusiasts who also collect supercars, this represents a genuine performance product rather than a badge-engineered novelty.
24Bottles contributes water bottles and tumblers inspired by the Huracán Sterrato’s all-terrain character.
Culti Milano rounds out the home luxury category with ambient fragrances, including the new Grigio Vulcano scent. Lamborghini describes it as a rich, sophisticated scent designed to bring a Lamborghini atmosphere into the home. Whether your living room needs to smell like a supercar factory in Emilia-Romagna is a question only you can answer. Taken together, these three collaborations reinforce the diversification thesis from a different angle: the guide includes products tied to everyday life and the home, not only cars.
The Lamborghini Legacy: The Official Book
The book Automobili Lamborghini. Past. Present. Future, published by White Star, recounts more than sixty years of Lamborghini excellence through photographs, archive drawings, and stories of innovation. For the enthusiast who wants a single volume covering the arc from Miura to Revuelto, this is the official offering. Pricing and availability through specific retailers remain unspecified in the press materials.
Competitive Landscape: How Lamborghini’s Strategy Compares
Lamborghini’s guide is heavily collaborative, and several products are explicitly tied to specific vehicle models rather than abstract brand codes. The Orlebar Brown beachwear draws explicitly from the Countach and Revuelto. The 24Bottles reference the Sterrato. Several products tie back to specific Lamborghini models, including the Revuelto, Huracán STO, Huracán, Urus, Huracán Sterrato, and Countach, which keeps the merchandise feeling connected to what Lamborghini actually builds.
The practical takeaway for buyers and collectors is straightforward: Lamborghini presents the guide as a holiday gift selection that showcases the brand through design, innovation, artisanal details, and Italian elegance. Whether that perception matches reality in the showroom is another question, but the ambition is unmistakable. The guide includes apparel, footwear, home fragrances, audio products, and toys for youngsters, including Revuelto-themed LEGO items—all before you ever turn an ignition key.
Gallery
