Lamborghini Prague Moves to Ořech with Fenomeno, Temerario, and a Full Hybrid Lineup on Display

Exterior view of the new lamborghini prague showroom in ořech at dusk, with multiple lamborghini models visible through the illuminated glass facade

The New Era of Hybrid Performance: Temerario and Fenomeno Unveiled

When Automobili Lamborghini Chairman and CEO Stephan Winkelmann and Marketing and Sales Officer Federico Foschini flew to Prague to open a relocated dealership, they brought something more revealing than a ribbon to cut. Filling the floor of the new Ořech facility was every current Lamborghini production model, and every one of them runs on hybrid power. A Temerario in Verde Mercurius, a Revuelto in Bianco Phanes, an Urus SE in Arancio Egon, the sold-out Fenomeno, and the new Temerario Super Trofeo race car together told a single story: Sant’Agata Bolognese has completed the electrification of its lineup, and it did so without retreating from the high-revving, visceral character that built the brand.

Two Countach LPI 800-4 models rounded out the display outdoors, sitting in the snow next to an illuminated ice sculpture of the Lamborghini shield. The juxtaposition was deliberate. Those Countach tributes, limited to 112 units, already belong to Lamborghini’s recent past. The cars inside the glass walls represent its present and near future.

The Ořech site, owned and operated by Porsche Inter Auto CZ, is the sole official Lamborghini representative in the Czech Republic. It replaces a smaller facility and adds a dedicated Ad Personam customization studio and full service center. But the real significance of the opening lies less in square footage than in what it reveals about Lamborghini’s diverse, performance-first approach to hybridization, an approach that plays out differently across each model in the range.

Lambo’s Global Footprint: The Strategic Importance of Prague

Lamborghini frames the move as part of a broader effort to strengthen its presence in Eastern Europe, citing a growing community of owners in the region. The company operates in 56 countries through 185 dealers worldwide, and the Czech Republic sits within a cluster of Central and Eastern European markets where luxury car registrations continue to draw attention from brands at this level.

The investment in a larger physical space is itself a statement. At a time when some competitors experiment with digital-first or pop-up sales models, Lamborghini continues to bet on brick, glass, and the tactile showroom experience. When a buyer will spend months personalizing a hybrid Lamborghini through Ad Personam, choosing among hundreds of color, material, and trim combinations, that logic is hard to argue with. For Czech owners who previously relied on a smaller facility, the expanded service capacity is the most tangible upgrade. In smaller European markets, a single dealership often handles everything from routine servicing to warranty work, so the quality of that relationship carries outsized weight.

Yet the Prague opening also functions as a stage for the product offensive that defines Lamborghini in late 2025. Winkelmann and Foschini did not travel for a property transaction. They came because the cars filling this showroom, each hybridized in a distinct way, represent the clearest proof yet that Lamborghini’s electrification strategy is not a single formula applied across the range but a set of tailored engineering solutions designed to preserve what makes each model line unique.

Orange lamborghini revuelto displayed prominently in the new prague showroom alongside a gold urus and green huracán sto
The striking orange revuelto leads a vibrant display of lamborghini models, including the urus and huracán variants.

The Temerario’s 10,000 RPM V8: A Hybrid That Revs Like a Race Engine

The Temerario drew the most sustained attention at the event, and the reason sits behind the cabin. Lamborghini says it is the only production super sports car capable of reaching 10,000 rpm, a claim rooted in its all-new 4.0-liter twin-turbo V8 hybrid powertrain. That redline figure occupies territory traditionally reserved for naturally aspirated engines or purpose-built race motors, not turbocharged road cars.

The engineering behind that number starts with titanium connecting rods, a short stroke, and a flat-plane crankshaft. A “hot V” configuration tucks the turbochargers inside the engine’s V for tighter packaging and better thermal management. Three electric motors supplement the combustion engine, with one acting as a torque-gap filler during gear shifts to deliver what Lamborghini describes as linear power delivery all the way to that 10,000 rpm ceiling. Rivals like Ferrari’s 296 GTB and McLaren’s Artura both use V6 hybrid architectures. Lamborghini chose a larger displacement V8 and paired it with a hybrid system designed to preserve the kind of high-revving character the brand’s naturally aspirated V10 and V12 engines made famous.

Whether the Temerario’s powertrain actually delivers that visceral, top-of-the-rev-range drama in practice remains a key question. Forum discussion from early drive experiences is mixed: some describe instant low-RPM response and staggering straight-line speed, while others note the transition from electric to combustion modes takes adjustment. Lamborghini positions the Temerario as its second High Performance Electrified Vehicle alongside the Revuelto, and the third model in a lineup the company calls fully hybridized. Specific pricing and detailed delivery timelines have not been disclosed, so for prospective buyers the practical takeaway is straightforward: if you want one, the conversation with your dealer should already be underway.

Customer Racing’s Future: Temerario Super Trofeo Takes the Baton

Alongside the road car, Lamborghini brought the new Temerario Super Trofeo to Prague, finished in Mercurius Green with a Noctis Black livery. Unveiled at the Super Trofeo World Finals in Misano, the race car represents the sixth Super Trofeo model since Lamborghini launched its Squadra Corse customer racing division and directly succeeds the Huracán, which competed in the monomarque series since 2015.

The Huracán Super Trofeo built a decade-long reputation as one of the most accessible and popular customer racing platforms in the supercar world. Transitioning to a turbocharged hybrid architecture raises practical questions for existing teams: different power delivery characteristics, new weight distribution, and the added complexity of hybrid system management during endurance stints. Lamborghini has not released detailed performance comparisons between the outgoing Huracán Super Trofeo and its replacement, nor has it disclosed entry costs or operational budgets for the new program.

Showing the race car in a dealership rather than a paddock underscores a point central to Lamborghini’s hybrid thesis. Electrification is not being confined to the road car range; it is reshaping the motorsport ladder too. For teams already embedded in the Squadra Corse ecosystem, the shift to the Temerario platform will likely define their 2026 and 2027 seasons.

The Bespoke Experience: Ad Personam and Aftersales

The new Ořech facility includes a dedicated Ad Personam customization area where Czech clients can spec their cars using both digital configuration tools and physical material samples. Hexagonal display units hold paint swatches, leather and fabric samples in vibrant colors, and different wheel designs, all visible in the showroom’s configuration studio. The setup mirrors what Lamborghini offers at its flagship locations globally, giving buyers the ability to see and touch the materials that will define their car before placing an order.

Beyond personalization, the dealership covers new models, Lamborghini Selezione certified pre-owned cars, and full aftersales support including maintenance, original spare parts, and accessories. The breadth of that offering matters in the context of a fully hybridized lineup. Hybrid powertrains add layers of complexity to servicing, and having a properly equipped local facility reduces the friction of ownership in a market with no alternative authorized location.

The Fenomeno, displayed at the event after its original presentation at Monterey Car Week, crystallizes the top end of that bespoke relationship. Lamborghini describes it as its most powerful model ever produced. All 29 units are already sold. Collectors tracking Lamborghini’s limited-run cadence will recognize the pattern: the Countach LPI 800-4 (limited to 112 units, two of which stood outside in the Prague snow), the Sián, and now the Fenomeno each represent a tier of exclusivity that tends to appreciate rapidly on the secondary market. Whether the Fenomeno follows that trajectory remains to be seen, but 29 units worldwide leaves almost no room for speculation about scarcity. The car sits above the Revuelto as a limited-production hypercar built on Lamborghini’s hybrid V12 architecture, and its instant sellout signals robust demand at the very top of the range.

Two lamborghini countach lpi 800-4 models in green and white displayed outdoors in snow next to an illuminated ice sculpture of the lamborghini logo
The iconic countach lpi 800-4 models brave the snow, illuminated by a stunning ice sculpture.

Lamborghini’s Direzione Cor Tauri: A Vision for Sustainable Power

Step back from the event itself and the Prague opening illustrates something broader about where Lamborghini stands. The Revuelto pairs a naturally aspirated V12 with three electric motors. The Urus SE is a plug-in hybrid SUV reporting combined CO2 emissions of just 51.25 g/km under WLTP. The Temerario introduces a twin-turbo V8 hybrid with a 10,000 rpm redline. Three fundamentally different powertrain philosophies, each hybridized, each calibrated to the character of its model line. Lamborghini says it became the first brand in the super sports car segment to offer a fully hybridized lineup, a claim that, regardless of how you define the segment boundaries, reflects a pace of electrification few predicted from Sant’Agata Bolognese even five years ago.

The strategic bet running through all of it is that hybrid technology can reduce emissions without diluting the driving experience that defines the brand. Every Lamborghini remains conceived, designed, and built in Italy, and the company says its production site, now turning out over 10,000 cars annually, has been carbon-neutral for more than a decade under the “Direzione Cor Tauri” sustainability strategy.

That a single showroom in Ořech can now display the full breadth of this approach, from the Urus SE’s plug-in efficiency to the Temerario’s screaming redline to the Fenomeno’s sold-out hypercar exclusivity, says more about Lamborghini’s hybrid era than any press conference could. The cars speak for themselves. The showroom just needed to be big enough to hold them all.

Stephan winkelmann, chairman and ceo of automobili lamborghini, speaking at the grand opening of the lamborghini prague showroom
Stephan winkelmann, chairman and ceo of automobili lamborghini, addresses the audience at the grand opening of the lamborghini prague showroom.
Exterior view of the new lamborghini prague showroom in ořech at dusk, with multiple lamborghini models visible through the illuminated glass facade
The lamborghini prague showroom glows at dusk, displaying a vibrant collection of super sports cars and suvs.
Lamborghini prague oerech showroom opening draft 50e75099 exterior 005
A stunning lineup of lamborghini's finest, including the revuelto, urus, and huracán sto, showcased in the prague showroom.
Lamborghini prague oerech showroom opening draft 50e75099 exterior 006
The vibrant yellow lamborghini urus stands as a centerpiece in the newly opened lamborghini prague showroom.
Lamborghini prague oerech showroom opening draft 50e75099 other 007
Stephan winkelmann and a colleague proudly display a signed lamborghini model at the prague event.
Lamborghini prague oerech showroom opening draft 50e75099 other 008
Stephan winkelmann addresses the audience, emphasizing lamborghini's commitment to authenticity.
Lamborghini prague oerech showroom opening draft 50e75099 exterior 009
The stunning white lamborghini countach lpi 800-4 is showcased in a snowy environment next to an illuminated ice sculpture.
Lamborghini prague oerech showroom opening draft 50e75099 interior 010
The 'ad personam' studio offers a comprehensive customization experience, blending physical samples with digital visualization.
Lamborghini prague oerech showroom opening draft 50e75099 exterior 011
The dynamic rear of a huracán sto contrasts with the bold presence of a urus in the modern showroom.
Lamborghini prague oerech showroom opening draft 50e75099 exterior 012
The gold urus takes center stage, flanked by the revuelto and a classic miura on screen, showcasing lamborghini's legacy.