The Most Accessible Piece of Lamborghini Design Comes on a Hanger
Macron and Automobili Lamborghini presented a new Activewear collection on May 15, 2026 — the second chapter of their collaboration.
Both companies are rooted in Emilia-Romagna, where Motor Valley and Sport Valley coexist — a region that has produced world-class performance engineering and world-class athletic apparel under the same Italian sky. Christian Mastro, Marketing Director of Automobili Lamborghini, described the collaboration as one that “values authenticity, research and attention to detail, representing the finest Italian craftsmanship.” The geography is not incidental: the partnership is explicitly built on the shared territory the two brands occupy, as well as shared values including innovation, the pursuit of performance, and meticulous attention to detail.
Bold Aesthetics and a Design Language Rooted in the Brand
Where most automotive-branded apparel stops at a badge on the chest, this collection is designed to carry Lamborghini’s distinctive visual character into athletic wear. The range covers both men’s and women’s garments, expressing what Mastro called a “refined balance between functionality, technology and design, in line with the approach that guides the development of Lamborghini cars.”
Francesco Martinelli, Macron’s Chief Business Officer for Technical Sponsorships, described the result as “a project that expresses a shared vision of activewear, rooted in Italian style” — one built through genuine material research and functional design. Martinelli framed the collaboration as the coming together of “two Italian brands that share the same focus on performance, design and quality,” with garments developed to combine material research, functionality, and aesthetics into a contemporary language.
Recycled PET and GRS Certification: Substance Behind the Sustainability Claims
The fabrics carry Global Recycled Standard (GRS) certification — the leading international certification for sustainable textile products made from recycled materials.
The choice to pursue GRS certification rather than simply printing “recycled” on a hang tag reflects a commitment both brands have described as responsible innovation — not a marketing footnote but a design parameter built into the collection from the start. Both Lamborghini and Macron have framed this as a concrete expression of shared values, with the certification providing an independently verified standard rather than a self-declared claim.
How a Shared Region Shapes the Partnership’s Logic
The collection builds directly on the existing Lamborghini Squadra Corse apparel line and the Macron x Automobili Lamborghini Replica line — meaning this second chapter deepens an already established relationship rather than testing untried ground. Launched just over a year ago, the partnership has moved from an initial Squadra Corse-focused range to a broader activewear offer designed for running and fitness enthusiasts beyond the core motorsport audience.
The Emilia-Romagna connection is central to how both companies describe the project. Mastro pointed to the region as “a unique environment where performance, innovation and passion take shape every day,” and Martinelli echoed that framing, describing the collection as rooted in Italian style and built from a genuine convergence of two brands operating in different fields but united by the same ambition to push boundaries in their respective industries.
The commercial logic beneath that is clear: a partnership grounded in shared territory, shared values, and a shared commitment to material research produces a more coherent product than a licensing arrangement built purely on brand recognition.
Where to Find It
The new Activewear collection is designed for Lamborghini’s community of enthusiasts and for running and fitness lovers more broadly — a wider audience than the Squadra Corse line alone could reach. That expanded scope is reflected in the range itself: premium materials, advanced technical solutions, and a bold contemporary aesthetic developed for both men and women, covering every phase of athletic activity.
All details regarding the Macron x Automobili Lamborghini Activewear collection, the Lamborghini Squadra Corse collection, and the Macron x Automobili Lamborghini Replica line are available at macron.com in a dedicated Lamborghini section, as well as on lamborghinistore.com and at the Lamborghini Store in Sant’Agata Bolognese.
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