A Factory Telemetry Kit for Aventador and Huracán Owners
In March 2016, Lamborghini introduced Track and Play, an official accessory that gave Aventador and Huracán owners something previously reserved for race teams or cobbled together from aftermarket parts: integrated telemetry synchronized with video, developed by the factory itself. A dedicated control unit installed in the car paired with an iOS app over WiFi, letting drivers record, review, and analyze their circuit performance from a single ecosystem.
The system came out of Lamborghini’s After Sales division working alongside R&D, placing it squarely within the brand’s official accessories program rather than treating it as a third-party bolt-on. That distinction carries weight. When a manufacturer commits engineering resources to a track data tool, it signals that circuit driving is a core part of the ownership proposition, not an edge case for a handful of enthusiasts who happen to own helmets. Track and Play was, in essence, Sant’Agata’s first formal acknowledgment that its road cars lived double lives on track, and that owners deserved factory-grade tools to make the most of that second life.
What Track and Play Actually Did
The hardware was straightforward: an electronic control unit fitted at an authorized dealer or service point, communicating wirelessly with the owner’s iPhone. Once connected, the app pulled telemetric data from the car’s own sensors and overlaid it with video footage captured during the session.
Lamborghini says the data channels included acceleration, speed, engaged gear, G-force, steering angle, tire pressure, and engine speed. Lap timing relied on GPS, and the system shipped with 56 preloaded circuits, from Monza to the Nürburgring. Drivers who frequented less famous venues could create custom track maps within the app.
The real utility came from synchronization. Reviewing a lap while watching the corresponding video lets a driver pinpoint exactly where they braked too early, rolled off the throttle, or carried too little speed through an apex. Professional racing teams take this kind of analysis for granted; in 2016, offering it as a factory accessory for road-car owners was a genuine step forward. Sector times and lap deltas against a reference lap gave drivers a structured way to measure improvement session to session, replacing gut feeling or a stopwatch taped to the dashboard.
One practical limitation: the iOS-only requirement excluded Android users entirely. Whether that was a development cost decision or a reflection of the typical Lamborghini owner’s phone preferences in 2016, the effect was the same. If your phone ran anything other than Apple’s operating system, Track and Play was not for you.
Why Lamborghini Built It Instead of Leaving Telemetry to the Aftermarket
By 2016, aftermarket data loggers and track apps were readily available. Products from companies like AiM, RaceLogic, and Harry’s LapTimer could record similar data channels, and some offered broader device compatibility. So why would Lamborghini develop its own system?
Integration depth provides the clearest answer. A factory-developed unit can tap directly into the car’s CAN bus, pulling data from the same sensors the vehicle’s own stability control and powertrain management systems use. Aftermarket loggers often rely on OBD-II ports or external GPS modules, which introduces latency and limits the range of available channels. Track and Play’s ability to read steering angle and tire pressure natively reflected access that most plug-and-play alternatives could not match at the time.
Brand control played a role too. Lamborghini wanted owners to associate their track experiences with the Sant’Agata ecosystem, not with a third-party box zip-tied under the passenger seat. Making the system part of the official accessories catalog meant it carried the same warranty assurance and dealer support as any other factory option. For owners spending six or seven figures on a car, that backing removes a layer of anxiety about installing unfamiliar electronics.
Lamborghini was not alone in this thinking. Ferrari’s own track telemetry tools evolved alongside models like the 458 Speciale and later the 488 Pista, recognizing that owners who spend time on circuit want manufacturer-grade data without the hassle of piecing together an aftermarket stack. Porsche’s Track Precision App, introduced for the 911 GT3 and Cayman GT4, followed the same logic. The supercar industry collectively realized that track-day telemetry was becoming a baseline expectation for performance-oriented buyers, not a niche curiosity. Track and Play was Lamborghini’s entry into that conversation, and the factory integration gave it a credibility that no aftermarket solution could replicate.
Beyond Lap Times: What Data Actually Changes for a Driver
Collecting telemetry is easy. Using it productively is where most amateur track drivers struggle, and Track and Play’s value proposition depended on whether owners would actually sit down after a session and study the overlay of their braking points, throttle application, and cornering loads.
The synchronized video component lowered that barrier considerably. Watching yourself carry too much entry speed into a corner while the G-force trace spikes and the steering angle graph goes haywire tells a story that raw numbers alone cannot. For the growing number of Aventador and Huracán owners attending organized track days, instructor-led events, or Lamborghini’s own driving programs, this kind of feedback loop accelerated skill development in a way that repeated lapping alone does not.
Owners who took the system seriously could compare sector times across sessions, identify which corners consistently cost them time, and track whether setup changes like tire pressures or drive mode selection produced measurable results. The reference lap feature proved particularly useful: set a clean benchmark early in a session, then chase it for the rest of the day. Every delta screen becomes a coaching tool, reinforcing the idea that the factory wanted owners to grow as drivers, not simply accumulate horsepower bragging rights.
For buyers considering pre-owned Aventadors or Huracáns today, the presence of a Track and Play unit in the car is a small but telling indicator that the previous owner cared about structured performance driving rather than simply blasting down a straight.
From Track and Play to Telemetry X: How the Idea Evolved
Track and Play was, in retrospect, the proof of concept. Lamborghini learned what owners wanted from on-track data, and the answer was: more of everything.
The Huracán STO, launched in 2020, arrived with an advanced telemetry system integrated into the car from the factory rather than offered as an aftermarket accessory. That shift from optional add-on to standard equipment reflected how central track capability had become to Lamborghini’s product identity, a trajectory that began with Track and Play’s quiet debut four years earlier.
One source reports that Lamborghini’s Telemetry X system, revealed at CES in Las Vegas, takes the concept considerably further. Developed in partnership with Accenture, Telemetry X reportedly integrates three components: a Real Time Remote Garage using 5G for live video and data streaming, a Biometric Data System capturing driver heart rate and stress levels, and a digital coaching framework. The same source indicates Telemetry X is expected to become a standard feature on the Revuelto and the Temerario.
The leap from Track and Play’s WiFi-connected iOS app to a 5G-enabled biometric coaching platform illustrates how rapidly the technology matured. Track and Play asked owners to review data after a session. Telemetry X, if the reported feature set proves accurate, allows a remote coach to watch and advise in real time. The philosophical core remains identical: give owners the tools to improve, not just the horsepower to go fast.
Notably, Lamborghini did not abandon the idea after Track and Play. Some manufacturer accessories from this era quietly disappeared from catalogs within a few years. The telemetry concept survived and grew, which suggests the take-up among owners justified continued investment.
Where Track and Play Stands Today
Lamborghini has not publicly confirmed whether Track and Play remains available for purchase or whether the iOS app continues to receive updates. The original pricing was never widely publicized, and the company’s current accessories catalog emphasizes newer systems. For owners of Aventador and Huracán models who already have the unit installed, the practical question is whether the app still functions on current iOS versions, a concern that plagues many automotive apps from this era as Apple’s operating system evolves.
The broader significance for Lamborghini enthusiasts is strategic rather than transactional. Track and Play demonstrated that Sant’Agata viewed telemetry as part of the ownership experience, not a racing-only tool. Every subsequent move, from the STO’s built-in system to the reported Telemetry X platform, traces a direct line back to the 2016 decision to offer factory data logging as an official accessory. For current Revuelto and Temerario buyers, the integrated telemetry they receive as standard equipment exists in part because a generation of Aventador and Huracán owners proved the demand was real. It may have been a modest accessory in its day, but it planted the seed for a philosophy that now defines how Lamborghini thinks about the relationship between its cars, its owners, and the circuit.
