Lamborghini Took Its ‘Total Look’ Philosophy to Milan Fashion Week, and the Real Story Is What It Signals About the Brand
When Lamborghini staged a reception during Milan Men’s Fashion Week in January 2018 to present the Collezione Automobili Lamborghini fall-winter 2018-19, the company made sure nobody confused it with a pop-up merch table. The venue, set in the exposition spaces of Via Tortona, a reliable magnet for








