Automobili Lamborghini, marking its sixtieth anniversary, collaborates with the celebrated publishing house Rizzoli to present an immersive journey into its illustrious history with the “Lamborghini” book, author Antonio Ghini, the author, takes us through an exhilarating ride from 1963 to the present; depicting the evolution of Lamborghini’s signature super sports cars.
Ghini doesn’t limit the exploration to renowned models. He also ventures into the unchartered territories of the company’s history, unveiling details about never-completed Formula 1 projects and offshore engine development. The book serves as an engaging visual treat and an insightful guide into these lesser-known facets of the brand.
Paying Tribute to the Visionaries
Ghini introduces readers to the masterminds behind Lamborghini’s iconic models, revealing the visionaries’ lives, inspirations, and persistent innovation. The book pays tribute to these pioneering designers who helped steer the brand toward its legendary status.
Navigating Towards a Sustainable Future
The “Lamborghini” book also spotlights the brand’s commitment to sustainability, providing an in-depth look into the “Direzione Cor Tauri” program. The program symbolizes Lamborghini’s forward-thinking approach, emphasizing the development of hybrid technologies and plans for an all-electric model.
As CEO Stephan Winkelmann points out, the book is a “snapshot of who we are and how we look to the future, without forgetting our past.”
Showcasing the Power of Hybrid Technology
The book proudly presents the Lamborghini Revuelto, a trailblazer, as the first V12 coupé with hybrid propulsion boasting over 1,000 horsepower. It epitomizes Lamborghini’s dedication to harmonizing traditional high performance with environmental consciousness.
A Celebration of Values and Vision
Incorporating high-quality images and previously unpublished texts, the book is an enhanced and updated edition of its 2020 predecessor. It showcases the cutting-edge models the Italian car maker has introduced recently, testifying to the brand’s relentless drive for innovation. While the Italian edition is already available, the English version will be on bookshelves in more than 70 countries from 10th October 2023.
The book embodies and celebrates the brand’s core values of courage, ambition, resilience, and a relentless pursuit of excellence.
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