Most of us have dreamt of driving a Lamborghini at least once. In contrast, the Huracan and Revuelto might top the list of Lamborghini fantasies, but the Urus. However, a tad less exotic, it still manages to enthrall with its robust aesthetics and superior performance. With a base price soaring well above $200,000, this “Super SUV” from Sant’Agata Bolognese remains a distant dream for many. But dreams have a way of taking a more tangible form – enter luxury car rentals.
Gotham Dream Cars, a renowned rental company, offered auto enthusiasts a golden ticket by adding a 2022 Lamborghini Urus to its fleet. However, their high-octane dream quickly turned into a logistical nightmare when their Urus, boasting a mere 5,000 miles, was sideswiped a mere two hours into what was meant to be a month-long joyride. Though Lamborghini had already rolled out 20,000 units of this model by the midpoint of 2022, sourcing replacement parts became a Herculean task—a testament, perhaps, to the unexpected intricacies of luxury car maintenance.
Rob Ferretti, Gotham Dream Cars‘ CEO, dived deep into the automotive world, trying to salvage passenger-side doors and a side mirror from other unfortunate Lambos. His initial optimism of a week-long repair was soon thwarted as the necessary panels remained elusive after two weeks.
A detailed breakdown of Urus Rental Repairs
Let’s talk numbers now. The Urus rental repair costs breakdown is an eyebrow-raiser:
Body labor: $9,487
Paint labor: $6,987
Body supplies: a seemingly paltry $128
And let’s not forget the intriguingly cryptic $35 tagged as “miscellaneous.”
After a swift addition and factoring in the sales tax of $3,853, the damage (pun intended) comes to a staggering $62,027. That’s roughly the price tag of a brand-new 2024 BMW M2. And here’s the real kicker: the Lamborghini Urus shares its mechanical DNA with the Audi RS Q8, which costs nearly half as much.
The car rental Offered a replacement..
Through stellar customer service, Gotham Dream Cars extended an offer of a replacement vehicle to the renter. After all, the mishap wasn’t on him, and he’d already shelled out for a month’s experience. Yet, such is the allure of the Lamborghini Urus that the renter chose patience over immediate gratification, deciding to wait until the majestic beast is road-ready again.
In conclusion, while the allure of driving a Lamborghini Urus is undeniable, this incident is a stark reminder of luxury’s hidden costs and intricacies. Whether you own or rent, with great power (and luxury) comes great responsibility (and repair bills).